For almost a decade, Carli Bybel has been making YouTube videos for her (now) more than six million subscribers. Fans love her makeup tutorials and fitness tips, as well as her surprisingly extensive fashion content. And now, Bybel’s followers can actually recreate some of her recent looks with this Anastasia Beverly Hills palette, a hands-on collaboration between the brand and the YouTuber. “I really wanted this palette to look super girly and pink,” Bybel says on YouTube about her inspiration behind both the packaging and the color story. “I wanted it to stand out from personally anything I’ve seen on the market.”
The finished product is a 14-shade eyeshadow palette with a 3D gem-looking exterior. Bybel worked closely with Anastasia Beverly Hills’ President Norvina (real name Claudia Soare) on the shades. Norvina, she explains, encouraged Bybel to keep the colors true to her personal preference. “I really wanted to use colors I’d use every day,” says Bybel. “Every picture you’ve seen of me for the last seven months, I’ve been using this palette.”
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SO I was supposed to wait until Friday but WORD IS OUT!!! My brand new collaboration with @anastasiabeverlyhills is COMING!!!! This has been an absolute dream come true😩😩😩 I wish i could put into words how i feel about this moment! I’ve been working so hard on this for the past year and a half and i can’t believe today’s the day i can finally talk about it!!! It’s the most beautiful palette I’ve ever seen and i know you all will love it as much as me!! Thank you SOOO much ABH for this amazing opportunity. I’m forever honored. #ABHxCARLIBYBEL launching 10/7 exclusively on @anastasiabeverlyhills and 10/10 in stores and online @sephora @ultabeauty @macys @nordstrom
Some of her favorite shades include Jode (a slate grey named after her mother), OA (a dark grey with glitter named after her favorite TV show) and Moo (a shimmery gold named after her best friend).
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NEW #ABHxCarliBybel Eyeshadow Palette by @anastasiabeverlyhills 🌺💎 #ABH has collaborated with @carlibel and created a beautiful eyeshadow palette. This palette has 14 shades in shimmer, metallic, duo chrome and matte finishes with a range of beautiful shades chosen by Carli Bybel Boli: Metallic champagne Bybel: Matte reddish-purple brown Mandala: Metallic/Duo chrome light purple Libra: Metallic goldish Jode: Shimmer teal Oa: Duo chrome blue + purple Boie: Matte ash brown Bear: Matte beige Moo: Metallic light gold Chai: Matte light brown Cindy: Matte bright orange pressed pigment Stev: Matte dark red Aura: Metallic red pink shimmer My Angels: Metallic gold 🚨 Will be available October 7th on anastasiabeverlyhills.com & anastasiabeverlyhills.co.uk $45 🚨 What do you think of this collab? 😉 Follow us to stay up to date 💋❤ ⬇️ Español ⬇️ NUEVA paleta de sombras de ojos ABH x Carli Bybel de #anastasiabeverlyhills 🌺💎 ABH ha colaborado con Carli Bybel y ha creado una hermosa paleta de sombras. Esta paleta tiene 14 tonos en acabados brillante, metálico, duocromo y mate con una gama de hermosos tonos elegidos por Carli Bybel Boli: Champán metálico Bybel: Morado rojizo marrón mate Mandala: Duo cromo morado claro metálico Libra: Dorado marrón metálico Jode: Brillo verde azulado Oa: Duo cromo azul y morado Boie: Marrón ceniza mate Bear: Beige mate Moo: Oro claro metálico Chai: Marrón claro mate Cindy: Pigmento prensado en naranja vibrante mate Stev: Rojo oscuro mate Aura: Brillo rosa rojizo metálico My Angels: Oro metálico 🚨 Estará disponible el 7 de octubre en anastasiabeverlyhills.com y anastasiabeverlyhills.co.uk $45 🚨 ¿Qué opinas de esta colaboración? 😉 Síguenos para estar al día 💋❤ #productosdebelleza #beauty #makeupaddiction #maquillajeojos #newmakeup #bbloggers #makeupobsessed #eyeshadow #ilovemakeup #makeuptalk #makeupjunkie #maquillaje #blogdebelleza #maquillajedeojos #sombradeojos #makeuplove #saludybelleza #amoelmaquillaje #makeupgeek #makeupproducts #belleza #eyeshadowlooks #maquillajeprofesional #makeupaddict #makeuplovers #makeup #makeuplover
“You guys who have been following me for a long time know how big this moment is for me,” Bybel says. “Anastasia Beverly Hills has always been one of my top, top favorite brands…It’s a complete dream come true.”
Shop the Anastasia Beverly Hills x Carli Bybel palette for $45 on the Anastasia Beverly Hills website on October 7 and in stores October 10.
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