British online fashion retailer ASOS announced on Tuesday, June 19, that it will ban the production of all sales products including the use of silk, cashmere, mohair, and feathers due to the cruelty inflicted upon animals to obtain the materials.
While People for the Ethical Treatment of Animals (PETA) has been known to publicly reveal animal-reliant industries and companies (the organization has exposed the cruel methods used to obtain mohair, a silk-like fabric made from the hair of goats), some material acquisition techniques fly under the radar. For example, Cosmopolitan reports that “the production of silk kills 6,600 silkworms (through boiling or gassing them alive whilst in their cocoons) just to make one kilogram of silk.”
A devastating number of animals and species are subjected to cruelty in order to churn out products for the fashion industry, and PETA is thrilled that brands are beginning to embark on cleaner, safer ways to make clothes. PETA director of corporate projects Yvonne Taylor says: “In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favor of cruelty-free alternatives that look great without causing suffering…. PETA applauds ASOS for leading the charge for compassion in fashion.”
Well, if that ain’t a hashtag. ASOS plans to phase out all cruelly obtained materials by January 2019. #CompassionInFashion.