Art And Commerce: Designer Spotlight, Erik Hart Of Factory

Liz Doupnik
Art And Commerce: Designer Spotlight, Erik Hart Of Factory
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It’s a hard line to walk sometimes between keeping true to a craft, fulfilling personal creative demands and well, making the rent. As much as we wish we had the time to do all of the above, our growling stomachs can be distracting if we focus too much attention on diving into our imagination and not coming up for air. That’s why when we met Erik Hart, the mastermind behind the line Factory, we not only appreciated his craftsmanship and stimulating approach to fashion, we loved his simultaneous fusion of multiple artistic directions.

Beginning as a visual artist and musician, Erik realized his appreciation for performance at the green age of sixteen. “Music allowed me to combine my passion for the physicality of performance and the creation of mood and imagery. It’s always been a combination of all these elements, which interest me.” Erik reflects on his burgeoning talents and discoveries. When it comes to fashion, Erik possesses a refreshingly cyclical and comprehensive view on design. Instead of looking to pieces that will necessarily be popular to buyers, he considers “the garment, the person wearing the garment, the space which creates a context for that piece, the sound and scent encompassing that space, the specific aesthetics of the given space.” This is not to say that his clothes are not totally wearable and great for a variety of closets (trust us, we’ve been eying plenty of his latest collection).

This might perhaps have to do with the fact that Erik did not attend traditional fashion design school. Do not be misled though, this does not mean that he doesn’t have a fully formed perspective (and skill set) on the industry and the intensive paths young inspiring students are expected to follow to accomplish a great portion of success these days. “What I think is the most important is to develop your eye and have a clear vision of what you want to communicate. It’s also important to understand that this is an exercise in both art and commerce. For the most part, [the] ones who work within fashion are dependent on an audience, and it’s important to have a continuous and cohesive dialogue with them.” We couldn’t have said it better ourselves.

Click through the slideshow to gain some insight into this insane artist/designer hybrid’s collection and how it’s interconnected with an upcoming art project, which “play[s] with the idea of reflection — another occurring theme in my work. They are photographs of photographs and you can see a bit of my reflection and the surroundings on the glass of the monitor from which I shot them.” One word: whoa.

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0 Thoughts?
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I have always been interested in fashion as it is a non-verbal language which people initially use to communicate with each other. It is simply one facet of a larger whole. I like to create overall imagery and moods.

Everything in fashion moves very slowly from the perspective of change, evolution and revolution. The only thing that moves and changes quickly are the clothes.

I practice Transcendental Mediation daily, it's such an amazing thing that helps me manage my stress and anxiety, plus it's really beneficial to the clarity of my creative process. I'm also obsessed with Japanese food.

All sexes and genders.

I'm trying to fight this in my own way on a daily basis and communicate on a more personal and direct level with my audience.

It's about balancing the tension found in contrasts and create pure and languid silhouettes through the restriction of geometry. It's usually the projects that I work on surrounding the collections which inspire the next thing I do.

It is an interdisciplinary exercise focused in the creation/production of clothing/installation/video/sound/objects.

I think the economy has a definite impact on the way people approach buying clothes, but until the actual fashion business evolves to reflect the way customers approach buying.

The fashion system and the way it works is extremely antiquated. People think the fashion business is a quickly evolving thing.

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