If you’re on Fashion TikTok even a little, there’s a good chance you’ve seen Target’s puffer jackets going ultra-viral. I’ve been seeing them pop up for at least a month now and let me tell you, they are breaking me down. TikTokers swear some of the colors are even a dupe for Aritzia’s popular puffer jackets. Now, I have an Aritzia Super Puff and I’m obsessed with it. I think the warmth is worth every penny. But sometimes you want to switch up your look or just don’t want to pay a lot — which is where these affordable Target jackets come into play.
TikToker @brooketarynartistry made a video showing her favorite puffers from Target and one even has a similar lacquered look as Aritzia’s cutest styles. “It’s literally so cute and so warm and only $35,” she says. (Tip: they’re actually $28 now!) TikToker @keepinupwkenz tried on styles in black, teal, red, purple and yellow and fell in love with the red especially. “As you can tell, I’m literally obsessed. Go get them right now,” she says in her video.
Well, I am influenced. While I take my Aritzia Super Puff with me to the east coast so my Los Angeles body doesn’t freeze, I’m definitely going to pick up some bright-colored puffers from Target to wear when the temperatures in LA drop below 60 degrees. (No, I’m not kidding.) Bring on all the puffers!
Below, shop some of the cutest styles available now. Grab ’em before they’re gone for good!
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Target is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Wild Fable Puffer- Moss Green
I love army green as an alternative to black for outerwear. It’s still neutral, but you won’t look like everyone else on the subway who’s dressed in a black puffer.
Wild Fable Puffer- Black
One of my favorite things about this puffer is that it’s made from recycled polyester which is hard to find In outerwear options. One reviewer wrote, “$20 for a warm and cozy puffer with deep pockets? Yes, please!”
Wild Fable Puffer- Berry Red
This berry red puffer has a pink zipper and pink lining for the perfect color-contrast for your winter accessory.
Wild Fable Puffer- Sapphire Blue
This is perfect for hitting the slopes or even sipping on hot toddies apres ski, no matter where you wear it, you can at least pretend you’re on the mountains, right?