Want to feel insufficiently cool on this Friday afternoon? You’re in luck! Alexander Wang’s Spring 2016 campaign is here, and it’s pretty much guaranteed to intimidate the crap out of you.
Hyped on Instagram as the season of the “Wang Squad”, with a cast including Kaia Gerber, rapper Vic Mensa, K-pop sensation CL, and modeling’s “Bad Girls Club”—Lexi Boling, Hanne Gaby Odiele, Binx Walton, et al.—the ads capture the brand’s eff-you ethos to a T.
Photographed by Steven Klein, the campaign was shot against a backdrop of less-than-glamorous locations—a hardware store, a subway station, the trunk of a car, Brooklyn’s Metro Community Laundromat, even Boling’s New York apartment, where a rendering of her “dickhead attitude” (as, uh, an actual dick) hangs on the door. In one ad, It model Stella Lucia lounges on a shirtless Travis Scott; in another, Gerber munches on a bodega bagel.
Keep scrolling to see the videos and photos that the cast has posted so far: