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Listen, I love shopping for swimwear as much as the next gal, but there’s no denying that some of my favorite suits are pricey as hell. They’re always cute but like, I also need to buy food this week, you know? If, like me, you’re balling on a budget for summer, I’ve rounded up the best affordable swimwear brands that offer bikinis and one-pieces for under $50 bucks.
This year more than most, I need to save my hard-earned coin. Yes, I do have a borderline swimwear shopping addiction, but I can’t be spending $100 on a single bikini top these days, let alone on more than one. That’s why I turn to my favorite brands like Zara, Aerie and H&M. They never fail to offer a bunch of suits that I am a) obsessed with and b) can actually afford.
I’ve even been shopping on a few of my favorite lingerie sites for swimwear this season. Adore Me, for instance, offers a huge selection of bikinis and one-pieces for $50 bucks or less in size ranges that are hard to beat. Also, swimwear season has given me a reason to revisit some of my old favorite brands, like Abercrombie & Fitch.
I used to think that I would have to shell out some serious dough in order to look cute this summer, but I’m happy to report that isn’t the case. So, whether you’re looking for a one-piece swimsuit that is covered in sexy cutouts or a bikini that will seamlessly take you from the beach to the bar this summer, I’ve got you covered. Read on to shop 10 of my favorite affordable swimwear brands.
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Zara’s slew of cute suits are all priced under $100, so you can’t go wrong when choosing from one of its fun colors or styles. Just like the retailers’ ready-to-wear collections, it always has all the trendiest colors and silhouettes in stock. At the moment, I’m going absolutely wild for this cutout one-piece swimsuit.
Shade & Shore is just one of several amazing (and affordable) swimwear brands at Target. The size range for all of their bikinis is modeled off of bra cup sizes, so you’re basically guaranteed to find a suit that fits you perfectly this summer. This light blue bikini top provides a little extra coverage on top and is available in sizes 32B through 38DDD. Shop the matching bottoms in sizes XS through XL.
Abercrombie & Fitch
Your favorite store is officially cool again, courtesy of a killer swimwear collection that makes me want to book a vacation like, right now. All of Abercrombie & Fitch’s suits are covered in dainty floral patterns or playful gingham checks, so you’ll feel as if you stepped out of a Victorian-era romance novel in one of these pieces. I currently have my eye on this bralette swim top because, well, just look at it!
You probably already love Aerie for its workout gear but do not sleep on its swimwear selection. Check out this one-shoulder cut out swimsuit that’ll look so cute with whatever accessories you decide to go with.
H&M has long been my go-to when I’m on the hunt for an affordable bikini that I want to keep in my collection for years to come. Why? Because its styles are always timeless and they are so, so easy to wear. Take, for example, this one-piece with the bow details at the shoulders—so chic! Someone buy me a ticket to the south of France, please!
ASOS has tons of affordable brands on its site, but I wanted to highlight its in-house brand, ASOS Design. Most of the suits in the line are priced at under $50 and come in easy-to-shop sets so you can buy both pieces in one purchase. Prepare to literally glow on the beach in this ruffle bikini.
If you’re really trying to save this summer, Cupshe has got you covered. All they do is swim, so you know its selection—and size range—has to be good. This teal bikini set, for instance, is available in sizes XL through 4X. And yes, all of their suits are priced at under $100. In fact, most of them are priced under $50, like this one that’s on sale for just $11 (!!).
If you’re looking for a no-fuss swimwear selection that you know is going to look great IRL, Mango should be on your must-shop list. The celebrity-adored brand is so affordable anyways, but its swimwear collection is seriously good, too. The clothing company has tons of bikinis in stock right now, but I really love this green bikini top. I’ve seen plenty of swimsuits in this style, but never one that’s draped so beautifully. Be sure to also check out with the matching bikini bottoms.
Adore Me has long been one of my favorite sites when it comes to bras, underwear and lingerie, but its swim collection is just as good as any of its lacier offerings. If you’ve never shopped at Adore Me, here’s a quick rundown: You take a simple style quiz and then get sent a few pieces that match your vibe for $20 a month. You have one week to try everything on before returning anything you don’t love! This bikini features tons of sexy mesh detailing.
Let’s get one thing straight—PrettyLittleThing’s bikinis are straight fire. Whatever style you’re looking for, they most likely have it in a ton of colors—from sexy string bikinis to options with editorial cutouts or blingy gemstones. This tan bikini top—and the coordinating bikini bottoms, for that matter—look like they both cost way more than they actually do.