The 1929


All it takes is a couple of passionate friends on a mission for change. That’s what inspired Levi Okunov, Ari Kaplan and Aaron Genuth to launch pop-up boutique The 1929 at a time when most retailers are shaking behind their sale racks.

Rather than dwell in the despair of the Great Depression, The 1929 is “about acceptance and change.” The owners understand that many people have been met with harder times so they “cut out the middleman and promise to only sell top-quality fashions at market depreciated prices.

According to the boutique’s website, “the label is part of the same cultural revolution that pushed the first black man into Executive Office.” Inspired by the election of Barack Obama, and the belief that change was needed and possible to effect, the triumvirate decided to open a retail store on Mott street near Broome in NYC’s NoLIta district, and if shopping for their Priestess, Brooklyn Rock, Zia Ziprin, and Linda Mason Elements makeup and accessories makes you hungry, pop by downstairs for free coffee or soup.

Can we really believe that there’s a retail store that exists which was launched in a recession and gives you a free meal? Yes we can.