Kmart Fashion have just announced that they’ll be teaming up with Downtown Designer, It Girl and DJ Chrissie Miller‘s SOPHOMORE label, to create a limited edition T-shirt to help celebrate the chaos that is New York Fashion Week.
“Working with Kmart just made sense,” says Chrissie. “I’ve been a fan of the store since I was a little girl growing up in NYC. It’s such a heritage brand and still a place I go to to find classic basics which I can build into my everyday look.”
Relying on Sophomore’s off-the-cuff sensibility, the T-shirt will feature a broken high-heeled shoe with the phrase “#FashionWeekProblems” underneath. The T-shirt is also marking the return of Kmart Fashion’s New York Fashion Week Concierge Service that will enter its third season of providing on-call solutions to NYFW mini-crises (such as ripped tights, forgetting to eat lunch and losing your chap stick) for selected bloggers, fashionistas and industry insiders.
Kmart’s Concierge Girls will be sporting the limited edition T-shirt, as they answer troubled tweets from some of the fashion world’s most stylish influencers and run around town to their rescue.
The T-shirt will be unveiled on February 2nd at a private event, and will also be available as a gift-with-purchase at Chrissie Miller’s brand new boutique 143 Ludlow, in New York City.