New Photos From Uniqlo’s Collaboration With Lemaire Are Here—and They’re SO Good

Perrie Samotin
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Update: We’ve already explained below why Uniqlo’s upcoming collaboration—a range with streamlined, super-luxe basics label Lemaire—is worth getting excited about, but new photos from the line’s recent preview in Paris prove it even more.

Unlike some other fast-fashion partnerships which simply co-opt a designer’s signature print or color palette on low-quality fabric, this one looks like its legitimately something from Christophe Lemaire’s line. (In case you’re not familiar, Lemaire was the former creative director at Hermés, and since launching his own label in 2011 has developed a high-fashion fanbase thanks to his coveted essentials with a minimalist bent.)

In fact, we think the photos below easily could be snaps from a legit Fashion Week presentation.

The range will feature 30 pieces for women and 25 for men, with prices hovering between $25 for tees and $200 for outerwear, and will hit stores in October.

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Uniqlo’s known for affordable, minimalist basics but the Japanese retailer definitely has been making a quiet name for itself as the go-to for designer collaborations with mature, slightly surprising fashion heavyweights like Carine Roitfeld, Suno, Jil Sander, French model-muse Inès de la Fressange, and Helmut Lang. It’s latest offering: A range with streamlined, super-luxe basics label Lemaire, which was announced in March.

While the brand might not be quite as recognizable as other figures who’ve teamed up with Uniqlo (or other fast-fashion retailers, for that matter), it’s the one that has the fashion world buzzing, thanks largely to the fact that its designer, Christophe Lemaire, was the former creative director at Hermés, and since launching his own label in 2011 has developed a high-fashion fanbase thanks to his coveted essentials with a minimalist bent—a perfect fit for Uniqlo and its core clientele.

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Uniqlo’s known for affordable, minimalist basics but the Japanese retailer definitely has been making a quiet name for itself as the go-to for designer collaborations with mature, slightly surprising fashion heavyweights like Carine Roitfeld, Suno, Jil Sander, French model-muse Inès de la Fressange, and Helmut Lang. It’s latest offering: A range with streamlined, super-luxe basics label Lemaire, which was announced in March.

While the brand might not be quite as recognizable as other figures who’ve teamed up with Uniqlo (or other fast-fashion retailers, for that matter), it’s the one that has the fashion world buzzing, thanks largely to the fact that its designer, Christophe Lemaire, was the former creative director at Hermés, and since launching his own label in 2011 has developed a high-fashion fanbase thanks to his coveted essentials with a minimalist bent—a perfect fit for Uniqlo and its core clientele.

MORE: Are Designer Collaborations Really Still Selling?

“Our philosophy is close to Uniqlo’s. Uniqlo designs quality garments for everyday life. Uniqlo is not trend-driven. Everything is about the product and technological innovations. Their philosophy is strong and modern,” Lemaire said in a statement.

The line will feature 30 pieces for women and 25 for men, with prices hovering between $25 for tees and $200 for outerwear. The color palette will be neutral, and—from what we can tell by the photos—will absolutely fall in line with Lemaire’s signature aesthetic

We’re pretty excited for this partnership, set to hit stores at the end of October, and have a feeling it’ll inject some long-term wearability into the realm of fashion collaborations, which has been suffering from “gotta have it but never wear it” fatigue the last few years.

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