Taylor Swift Inks Three-Year Deal With Keds

Liz Doupnik

fullres3 Taylor Swift Inks Three Year Deal With Keds

Taylor Swift is setting her guitar, personal style evolution, and dating drama on the back burner to focus on a new direction: a partnership with Keds. The starlet has signed a three-year deal with the sneakers brand, and she’s also working on a limited-edition shoe to coincide with the release of her new album, “Red,” on October 22.

According to WWD, the red pair of Keds will be available on a variety of sites including keds.com, taylorswift.com, journeys.com, and Nordstrom.com. Keds will continue the full push come January 2013 with integrated campaign, including a contest giving away an autographed pair of kicks by the songstress herself.

The partnership seems like a pretty nice fit. Both Swift and Keds have an approachable, all-American vibe, and the price point on the kicks feels right—$50.  For Taylor Swift fans, a head’s up: Keds will be releasing exclusive content around the starlet on its Facebook page, as well as giving away 13 pairs of the limited-edition kicks (13 being Swift’s favorite number, naturally).

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