Support Breast Cancer Research with Van Cleef & Arpels

Jessica Hoppe

We are all well aware of the danger and prevalence of cancer, specifically breast cancer.

It is the most common non-skin cancer and the second most common cause of cancer deaths for women in the United States.One in eight women will be diagnosed with breast cancer during her lifetime. Needless to say, it is incumbent upon us all to do our part in raising awareness.

Since 1980, the combined effort of cancer researchers has increased breast cancer five-year survival rates by nearly 19%. Chief among these researchers is the BCRF (Breast Cancer Research Foundation).

Van Cleef & Arpels has been a BCRF supporter since 2006, offering reinforcement through donations of critical funding and raising public awareness for this initiative.

This year Van Cleef is proud to introduce a new pair of “Vintage Alhambra” earrings set in 18K rose gold available this October to benefit theBreast Cancer Research Foundation. The BCRF proceeds will be honored throughMarch 2012 with10% from the sale of each pair of earrings being donated to the Breast Cancer Research Foundation.

The earrings will be available in Van Cleef & Arpels boutiques and select Neiman Marcus stores starting October 2011 and are priced at $4,400.

Also, be sure to get yourmammogram every 1 to 2 years, especially women over 40 years old. Early detection is the best weapon in cancer prevention.

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