Wandering around New York’s ultra-chic shopping district of SoHo, the grand intersection seems to be Houston and Broadway. An imposing Hollister mural on one corner, the alluring and oftentimes slightly jarring Calvin Klein ad on another. Anchoring the northwest corner, the giant Crate & Barrel store. This is a cornerstone of the shopping landscape, a marvel officially known as the landmarked 1894 Cable Building by the renowned architecture firm of McKim, Mead & White. Looking up the facade, a row of arched windows lines the sixth floor. This is the lair of Stone Fox Bride.
Founded in 2012 by creative director Molly Guy, the company has quickly become the wedding boutique for the engaged and hip. Clients have come to include Jemima Kirke (“Girls”), Aimee Osbourne (that would be Ozzy and Sharon’s daughter), and model May Anderson. But as is the difficulty with popularity, the company’s loft space no longer accommodated its need for retail, consultation, and office areas. The headquarters had to catch up with the nontraditional brand, and Molly chose Homepolish to take on the challenge.
Designer Matthew Cane walked into the space and was struck by the sight of a large tent structure. From the initial tour, he knew that he wanted to refocus the eye. “I knew that the most striking moment would be to walk into the loft and see the large arching window. I wanted to rearrange the space to show off the visuals and the product, the sunlight shining through the translucent ivory and white fabrics.” Through inventive repurposing of materials and steady collaboration with Molly, the loft transformed into a dreamlike space to inspire foxy brides-to-be.
Go to our gallery to see more.
Homepolish is the go-to brand for home and office inspiration. With beautiful photos of only Homepolish-designed projects; a funny, irreverent voice; and an inexhaustible supply of design ideas from the brand’s talented designers, the Homepolish Instagram and online magazine are mainstays of original, informative, and creative content.