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Birchbox.com: Access To Amazing Beauty Products For $10

Birchbox.com: Access To Amazing Beauty Products For $10

September 29th, 2010
Posted in Beauty By
  • Photo: StyleCaster Media Group
  • <em>With Birchbox, you can try a new set of beauty  samples each month.  According to Katia, the team “wanted to make the  boxes a part of the  discovery, and something gender-neutral that people  could collect over  time. Someday, there might be boxes made of actual  birch for our very  loyal customers.”</em>
    With Birchbox, you can try a new set of beauty samples each month. According to Katia, the team “wanted to make the boxes a part of the discovery, and something gender-neutral that people could collect over time. Someday, there might be boxes made of actual birch for our very loyal customers.”
    Photo: StyleCaster Media Group
  • <em>Delivered monthly to your mailbox, each Birchbox includes 4-5 deluxe beauty samples and a treat.</em>
    Delivered monthly to your mailbox, each Birchbox includes 4-5 deluxe beauty samples and a treat.
    Photo: StyleCaster Media Group
  • <em>The September Birchbox included products from <a href="http://www.stylecaster.com/news/9388/the-most-popular-beauty-products-by-state#1">NARS</a>, Marc Jacobs, Cargo, Tatcha, and The Face Shop.</em>
    The September Birchbox included products from NARS, Marc Jacobs, Cargo, Tatcha, and The Face Shop.
    Photo: StyleCaster Media Group
  • <em>“I put on makeup in the morning, but I don’t  like reapplying all day,”  says Katia. “<a href="http://www.stylecaster.com/news/8385/gilded-beauty-geisha-gold-leaf-blotting-papers-now-available-stateside">Tatcha Blotting Papers</a> take away  the oil and set your  makeup again. I used them at my wedding!”</em>
    “I put on makeup in the morning, but I don’t like reapplying all day,” says Katia. “Tatcha Blotting Papers take away the oil and set your makeup again. I used them at my wedding!”
    Photo: StyleCaster Media Group
  • <em>“Primer helps makeup to go on more smoothly,” says  Katia. “This new one  from <a href="http://www.stylecaster.com/news/8468/twitter-birds-meet-the-girl-behind-narsissist">NARS</a> has SPF in it, so you hit two birds with  one stone. Even if  you don’t wear a lot of makeup, it still gives you a  matte finish.”</em>
    “Primer helps makeup to go on more smoothly,” says Katia. “This new one from NARS has SPF in it, so you hit two birds with one stone. Even if you don’t wear a lot of makeup, it still gives you a matte finish.”
    Photo: StyleCaster Media Group
  • <em>“We love the Cargo Bronzer  that comes in the September box,” Katia  raves. “The color works on  everybody—you just have to know how to use  it. We have a little how-to  video guide on our site.”</em>
    “We love the Cargo Bronzer that comes in the September box,” Katia raves. “The color works on everybody—you just have to know how to use it. We have a little how-to video guide on our site.”
    Photo: StyleCaster Media Group
  • <em> The Face  Shop’s Collagen Mask is a favorite of  Yumi Kim designer Kim Phan and  Birchbox Director of Content Mollie  Chen.</em>
    The Face Shop’s Collagen Mask is a favorite of Yumi Kim designer Kim Phan and Birchbox Director of Content Mollie Chen.
    Photo: StyleCaster Media Group
  • <em>According to Katia, “Lola Marc Jacobs is sophisticated but still  flirty… it smells like the new classic.”</em>
    According to Katia, “Lola Marc Jacobs is sophisticated but still flirty… it smells like the new classic.”
    Photo: StyleCaster Media Group
  • <em>“The company’s DNA is responsive and reactive,” says Katia. “We hope   customers understand Birchbox is built for them and with them.” The   Birchbox team, from left to right: Co-Founder Hayley Barna, Director of   Interactive Thanh Tran, Director of Content Mollie Chen, and Co-Founder   Katia Beauchamp (Ververis).</em>
    “The company’s DNA is responsive and reactive,” says Katia. “We hope customers understand Birchbox is built for them and with them.” The Birchbox team, from left to right: Co-Founder Hayley Barna, Director of Interactive Thanh Tran, Director of Content Mollie Chen, and Co-Founder Katia Beauchamp (Ververis).
    Photo: StyleCaster Media Group

Shopping online has become the norm. But what if you could try before you buy, right in your own home? Thanks to the launch of Birchbox, a new retail meets of-the-month beauty concept, you can do just that and more.

Founded by Harvard Business School alumnae Hayley Barna and Katia Beauchamp (Ververis), Birchbox is a fresh approach to online retail that brings the beauty editors closet to you. For just $10 a month, members sign up to receive sleek gift boxes packed with handpicked, deluxe size samples from the hottest hair, skincare and makeup brands on the market. If you like what you try, you can learn more about the products and buy full-size versions directly through the site. (Genius? We think so!)

I sat down with Co-Founder Katia Beauchamp (Ververis) to talk Birchbox, beauty, young business and more. Here, the inside scoop.

In September, you formally launched Birchbox, a new way for online consumers to sample products before buying. What inspired you to start the company?

Our first inspiration was our Director of Content, Mollie Chen. As a former editor at Cond Nast Traveler, she had access to the beauty editors closet, and constantly introduced us to new products. Hayley and I love beauty, and realized that online has merely been a place where you go to replenish. But people want to smell things, they want to try them. So we thought, what if we let you do that in your own home? We came up with Birchbox, a fully integrated editorial and e-commerce experience that feels natural; where online becomes a place of discovery. You can always buy products online, but the ability Birchbox gives you to try them out first is unique.

In addition to allowing customers to sign up for monthly boxes and easily buy products, Birchbox.com is also a great interactive resource. Can you tell me how it works?

What you cant do today is open a magazine and just click and buy all the things theyre telling you about. And even if you could, you still wouldnt have tried them. So we send you the physical product in the mail and then talk about it from a trend or how-to perspective in written and video editorials online. All the pieces are there for you to see if you really want it, and if you do, then you can easily buy it.

Any product favorites youre willing to share?

I love Benefits Stay Dont Stray. Its a primer that goes on the eyelid and below the eye and helps your eye shadow and liner stay in place. Hayley is a huge fan of NARS Orgasm Illuminatora cream version of NARS classic Orgasm. We have a fun video on our site that shows you how to use it. I also love to do a face mask in the morning, about twice a week. The Face Shop Collagen ones in your box are phenomenal. I also like Malin+Goetzs really cool foaming Detox face mask, Rene Rouleaus fruit enzyme masks and masks by Jurlique. Online, we list our favorite products from past boxes as well.

What have you and the other women on the team learned from the Birchbox launch?

First, you should do what you know. Think of what you want and thats probably a really good start for a product. You want to build a strong team of people who you want to spend a lot of time with and who complement your own strengths. We all authentically respect and revere one another. Its also important to celebrate each milestone, and to be fully aware that right around the corner is another huge obstacle to overcome. You have to constantly be thinking months and years ahead if youre really going to make it a success. We promise that it will get better and better.

And finally, I just received my first Birchbox in the mail. Its gorgeous! Can you tell me whats inside?

The September box was our first non-beta box, and included NARS Makeup Primer with SPF 20, Lola Marc Jacobs eau de parfum, Cargo Bronzer and Tatcha Blotting Papers. One of the designers we interviewed for the site was Kim Phan [of Yumi Kim], so as a treat, we included one of her favorites, The Face Shops Collagen Mask. You can go online to learn more about it, and about Kim.

Flip through the slide show above to learn more about what was in my Birchbox.

Photos courtesy of Birchbox and Larkin Clark

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