This season, we’ve been finding ourselves immeasurably drawn to colors that hover somewhere between neon and neutral. Nothing so bright that sunglasses are required every time we stroll into a room, but also something with a bit more kick than basic black. That’s why we’ve chosen cobalt — also known as Yves Klein blue, royal blue or Olympian blue — to kick off our new ROYGBIV Report series (named after the handy acronym for the sequence of hues in a rainbow: red, orange, yellow, green, blue, indigo, violet) in which we highlight fabulous finds in one chic shade.
It’s not a new trend, but designers such as Stella McCartney, Chanel, Carven, and Prabal Gurung showcased the shade on Fall 2012 runways in a slew of striking ways, from cozy wool sweaters to super-sleek trousers.
Here, we found 30 cool cobalt items to suit every taste and budget, so click through the gallery and shop the shade!



































