Prabal Gurung Celebrates The Launch of His Target Collaboration with a Celeb-Filled Carnival

Posted by , on February 7, 2013 at 1:45 pm

Prabal Gurung hosted one of the best events we've been to in a while in celebration of his Target collaboration. 

A glimpse of the carousel. 

Harley Viera-Newton hit the red carpet. 

"The Great Gatsby" star, Carey Mulligan, looked adorable as usual. 

The shopping section, before it was ravaged by fashion-hungry guests. 

It-girl Mia Moretti held down the DJ booth. 

Guests enjoying skee-ball. Winners received Target gift cards. 

Elizabeth Olsen posed with the man of the hour, Prabal Gurung

The event featured retro carnival games. 

Rashida Jones was one of many guests who attended the event. 

A peek at the collection's wildly patterned shoes. 

R&B singer Ne-Yo performed some of his biggest hits—what more could you want? 

Some of the collection's chic accessories. 

Olivia Thirlby, who stars in the Prabal Gurung for Target campaign, wore a dress from the collection. 

A look at some of the clothes from the collection. 

Prabal Gurung surrounded by shopping bags containing his pieces. 

A shot of the crowd enjoying Ne-Yo's performance. 

The Rickshaw dumpling truck, one of the many food trucks at the event. 

More accessories that guests could snap up. 

Lemons filled with vodka. Yep. 

It wouldn't be a circus without stilts. 

A view into the shopping section. 

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Comparing the fashion industry to a circus would be pretty accurate. There’s the traveling (editors, models, and buyers bop from city to city during fashion month) and then there’s the outlandish, eye-catching outfits that to some can look more like side attractions than everyday ensembles. Last night, Prabal Gurung capitalized on said comparison, hosting a full, indoor carnival to celebrate the launch of his diffusion line, Prabal Gurung for Target: A Love Story.

Complete with a carousel, clown, and the collection for eager guests to shop, attendees of the spectacle buzzed with excitement over the printed dresses, electric-toned jackets, and street style-worthy separates. Celebrities like Elizabeth Olsen, Carey Mulligan, and Rashida Jones were in full force on the red carpet to support the man of the hour. Considering that it was the first (unofficial) evening of fashion week, we can only imagine what’s in store for the rest of the week.

Check out what other celebs made cameos, eye candy of the event, and snaps of the super-cute collection!


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