Our collective obsession with a handful of folks by the name of Kim, Kanye, Kris, Kendall, Kylie, Kourtney, Khloe, Caitlyn, and, yes, even poor Rob is at such a fever pitch, one news anchor has basically done God’s work by proclaiming ENOUGH ALREADY.
In a video that’s going viral, John Brown flipped the eff out on the set Good Day Orlando last Friday after seeing on the teleprompter that his next story was about Kylie Jenner naming her new bunny Bruce. “I’ve had enough Kardashians! I’ve had enough Kardashians on this show!” Brown bellowed, before storming off the set.
When his co-anchor tried to talk him into reporting on Kylie’s new pet, Brown didn’t give in. “I don’t care! I’m sick of this family! It’s a non-story!” he yelled, before the station swiftly trotted out a replacement more than willing to talk Kardashians.
Maybe throwing a temper tantrum live on the air wasn’t the best way to get network honchos to ease up on Kardashian “news,” but we can all relate to Brown’s visceral reaction. What started as a mindless interest in some tacky reality stars has become a full-blown international fixation that drives traffic for websites, moves magazines on newsstands, influences fashion and beauty trends, and crushes it in TV ratings.
Still, we can’t help but think the Kardashian chokehold is a ticking time bomb—public figures’ relevance constantly ebbs and flows as the world’s landscape changes, and it’s only a matter of time before newer, younger, more novel characters emerge, ascend, and knock the Kardashian-Jenner clan off their thrones. It happened with Paris Hilton, it happened with Lindsay Lohan, hell, it even happened with Elizabeth Taylor who was, essentially, the Kim Kardshian of the 1950s and ’60s.
And while we don’t think the reality family’s jumped the shark yet, there seems to be a slow but steady push to phase them out, or at least get us talking about other things.
Just yesterday, gossip king Perez Hilton—who presumably gets the bulk of his traffic from Kim’s naked pics, Caitlyn’s new boobs, and Kylie’s swollen lips—surprised his readers when he waged war on the Kardashians, challenging his fellow media to not think, talk, or write about the family for the week of August 17 to 21 (and naturally implementing a Twitter hashtag to go along with the movement #NoKardashiansForAWeek.)
To my fellow media: Can we take a Kardashian break? At least for a week? No Kardashian coverage this coming Mon-Fri? Will anyone join me???
— Perez Hilton (@PerezHilton) August 11, 2015
In their place, Hilton vowed to cover “inspiring stories about amazing women from all around the world,” writing this on his site:
“Do U ever feel like there’s just TOO MUCH Kardashian news out there????? Well if so, then you’re in luck, because PerezHilton.com will not be posting a single story about the “Keeping Up with The Kardashian” family for an entire week!!! From August 17-21, you can come here for all of the juiciest entertainment news without having to be bombarded by Kim Kardashian, Caitlyn Jenner, and everyone in between! All Kardashians, Jenners and their boyfriends/husbands/exes! Their kids too!!! So what will we be covering in their place? Instead of the Kardashian klan, next week we’ll be highlighting DAILY inspiring stories about amazing women from all around the world!”
As you’d expect, people are responding in droves, pledging their allegiance to Hilton on Twitter via hysterical GIFs and plenty of prayer-hands emojis. As you’d also expect, Kim Kardashian herself—despite her frequent, if not terribly convincing, admonishment of the press for their constant scrutiny—swiftly unfollowed Hilton. (We can only imagine what major news she’ll purposely break so he can’t get first crack at it.)
Perhaps one of the most clever, if gimmicky, pleas to ban the Kardashians is #KardBlock, a browser extension that launched last May and scours your online feed for news of the family and blocks it.
“Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that, 21-year-old founder James Shamsi told The Daily Beast. “Did you hear that Kim just released a book of her selfies, like yesterday or the day before? Her selfies! I didn’t sign up to these sites to hear about things like that. I am interested in deeper issues. But every platform seems interested in Kardashian news to the point that everything else gets crushed.”
Admirable, sure, but it didn’t exactly catch on with the Kim-obsessed masses.
Still, it’ll be interesting to see how—and if—public interest in the reality stars starts to wane, but until it does, we’re all for more tantrums, hashtags, and apps that clearly show not everyone’s obsessed with keeping up with, well, you know.