Nike Sportswear announced the opening of 21 Mercer Street in New York City’s SoHo. It is the first Nike Sportswear-specific store of its kind. Opening today, August 22nd, the stand-alone shop will be the only location globally to carry the complete NSW collection and seasonal 21 Mercer products. Exclusive products being featured include the Flywire Windrunner, Air Max 90 Flywire and 21 Mercer Nike LunaRacer. The store will also offer limited quantities of other iconic footwear and apparel pieces like the made-to-order Air Force 1 Low Lux, the NSW Collection Patchwork M65 jacket and the Nike Sportswear 21 Mercer Tee collection.
A new and innovative appointment-only design experience called Nike Sportswear Bespoke will allow consumers to work one-on-one with Nike designers to customize select Nike footwear styles. Taking customization to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the seminal Air Force 1 sneaker.
Combining a chic interior with a personalized shopping experience, Nike is taking the retail experience to a whole new level.
Nike Sportswear, 21 Mercer Street, New York, NY, 212-226-5433