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Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

February 3rd, 2010
Posted in Fashion By

This season, Gucci is looking to their rich history for inspiration. Choosing to use two specific black and white photographs shot fifty-some years ago, the legendary brand will reuse images the house took in the 60s to be featured in their new international watch campaign.

The new ads feature three new Gucci timepieces superimposed over the vintage photos — the G-Gucci watch (reminiscent of a model from the 60s, but with a G-shaped bezel and modern bracelet strap), Guccis first-ever digital watch, and a classic mens chronograph with a moss green strap.

The snapshots feature 60s It girl, actress, and iconic beauty Veruschka von Lehndorff. Appearing on the cover of eleven Vogue magazines and posing for renowned artists such as Salvador Dali and Peter Beard, Veruschka can definitely be considered one of the worlds first supermodels.

The images featured in this campaign are some of my favorites from the Gucci archive. They perfectly illustrate not only the glamour of Guccis past and the many style icons who were naturally drawn to the house, but also show how this heritage can be relevant today, says creative director Frida Giannini of the new campaign.

We definitely agree with Ms. Giannini. Here are some of our favorite images from one of the most glamorous women of the century. Ladies and gentlemen, Veruschkas back!

Veruschka for Richard Avedon, 1967:87485 1265231061 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Veruschka for Linea Italiana, shot by Franco Rubartelli, 1967:87505 1265238883 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Veruschka and co-star David Hemmings in Blow-Up, 1966:87500 1265237798 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Veruschka shot by Richard Avedon, 1967:87483 1265230770 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Veruschka for Vogue, shot by Henry Clark, January 1965:87504 1265238736 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Veruschka for Linea Italiana, shot by Franco Rubartelli, 1967:
87506 1265238884 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Yves Saint Laurent Campaign, shot by Franco Rubaretelli, 1968:87477 1265230701 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

Veruschka for Vogue, shot by Franco Rubaretelli, July 1968:87478 1265230703 Gucci Watch Spring Campaign Features Images from 60s: Veruschka’s Back!

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