I love Zara. You love Zara. That girl over there loves Zara. Olivier Rousteing loves Zara. The Spanish retailer is doing everything right, absolutely, but I’m going to let you in on a shocking secret: Other stores exist. Mind-blowing, right?
In all seriousness, I really do admire Zara for its ability to furiously pump out “runway-inspired” merchandise at killer prices. It’s long been my go-to when in need of a wardrobe refresh, but I’ve started to feel like I see myself coming and going. Meaning, pretty much me and everyone like me wears the exact same shit.
It’s because of this that I recently made it a point to uncover new stores that offer stuff that’s just as good, and—for the most part—affordable as more familiar retailers, which is how I got hooked on sites like like Loéil, Lisa Says Gah, and Oak + Fort.