Increasingly, brands are celebrating Lesbian, Gay, Bisexual, and Transgender Pride Month—that’s right now!—with limited-edition collections of colorful, out-and-proud clothing and accessories. But while anyone can slap a rainbow on a T-shirt, it’s a lot more meaningful when proceeds actually go toward the LGBTQ community—which surprisingly isn’t the case with many retailers.
Ahead, we’ve rounded up eight brands that are putting their money where their rainbow flags are and donating all or a portion of proceeds to organizations such as the Human Rights Campaign, the Harvey Milk Foundation, and Orlando-based nonprofits benefiting the victims of the Pulse nightclub attack.
This is the fifth anniversary of Nike's Be True collection, a limited-edition offering of tees, tights, and sneakers that's more than just ra-ra rainbows; proceeds are donated to the brand's LGBT Sports Coalition, which promotes inclusivity and diversity in sports.
Nike Pro Be True Tights, $130; at Nike
Levi's Pride collection celebrates Harvey Milk, the crusading gay-rights pioneer, with gender-neutral denim, tanks, and ringer tees, and a portion of proceeds going to the Harvey Milk Foundation.
511 Slim Fit Pride Shorts, $68; at Levi’s
A longtime vocal supporter of gay rights, American Apparel has teamed up with the Human Rights Campaign and the Ally Coalition on a Rachel Antonoff–designed "Make America Gay Again" collection—riffing, of course, off of Donald Trump's "Make America Great Again" slogan. 30 percent of proceeds—or if you buy on HRC's website, 100 percent—will go toward efforts to pass the Equality Act.
Make America Gay Again Tank, $24; at Human Rights Campaign
Love and Pride by Udi Behr
A portion of the proceeds from the jeweler's True Colors collection is donated to organizations such as the Human Rights Campaign and Marriage Equality USA (to the tune of more than $500,000 so far). Bonus: The pieces are actually really cute!
Silver and Rainbow Bracelet, $59.40; at Love and Pride
Buy a witty slogan tee or tank from the brand's Pride collection and the company will donate 10 percent of proceeds to the ACLU of North Carolina.
Pride Erydy Muscle Tank Top, $36; at Alternative Apparel
For the second year in a row, the retailer has partnered with GLAAD for Pride Month; until July 31, Gap will donate net profits from the rainbow logo tee to the anti-discrimination organization.
Gap x GLAAD Logo Tee, $29.95; at Gap
Founded by Orlando native Patrick Kelly, this all-natural, small-batch fragrance company is donating half of all web- and event-generated sales to Orlando-based nonprofits to benefit those impacted by the attack at Pulse nightclub.
Aura Room and Body Spray, $40; at Sigil Scent
While the retailer's Pride Pack offers rainbow-splatted sneakers and tanks, the Orlando United tee should be your pick if you want your dollars to go toward the community. All net profits from the #OrlandoUnited T-shirt benefit the OneOrlando Fund.
Orlando United Tee, $24; at Adidas