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Mogul in the Making: Lauren Conrad Takes Us Inside Her LA Office
  • Get a behind-the-scenes peek at Lauren Conrad at work in her office, donning Paper Crown's upcoming holiday collection!

    Photo: Steve Erle/
  • Everything in Conrad's office telegraphs her brand of youthful sophistication—take, for example, the soft pink walls and glittery leather that bears the company's name. 

    Photo: Steve Erle/
  • Conrad's more than a designer and a beauty maven—she's also an author! Here, two of her books sit in her office.

    Photo: Steve Erle/
  • The name "Paper Crown" has a rather sentimental story, according to Conrad. "When I used to go to my grandma's house, I would put on dress-up clothes," she says. "We had construction paper there, and we would make crowns. I love the idea of creating your own glamour out of something that was pretty simple."

    Photo: Steve Erle/
  • At left, Conrad wears Paper Crown's London Coat in tan, from the Fall 2012 collection. At right, inspiration snippets are pinned to an artful bird cage.

    Photo: Steve Erle/
  • Conrad loves her Chanel perfume. Here, several bottles are artfully arranged on a mirrored tray, along with her precious tiara. 

    Photo: Steve Erle/
  • Conrad is known for her flawless looks when it comes to beauty, and she revealed to us that her often-imitated hairstyles take up to seven hours to perfect in the salon! 

    Photo: Steve Erle/
  • Conrad's design sketches for a potential upcoming collection.

    Photo: Steve Erle/
  • Conrad's sweet tooth, manifested in a tray of pink taffy.

    Photo: Steve Erle/
  • Conrad's style icons are more old-fashioned than contemporary. "We're more likely to pull a photo of Audrey Hepburn and Brigitte Bardot as opposed to something off a website from today," she says.

    Photo: Steve Erle/
  • Conrad in her signature New Year's top hat and the party dress she plans to wear to ring in 2013. To the right is her mood board, a hodgepodge of her inspirational images for upcoming collections.

    Photo: Steve Erle/

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Mogul in the Making: Lauren Conrad Takes Us Inside Her LA Office




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