Lana Del Rey’s haunting vocals on debut album Born to Die have enchanted countless fans all over the world — including a certain Swedish mega-chain.
There were murmurs and finally a sneak peek that confirmed Lana Del Rey would be the new face of H&M, and today the full campaign for Fall/Winter 2012 was finally released. Shot by legendary Dutch fashion photographer duo Inez van Lamsweerde and Vinoodh Matadin, the campaign images feature the hipster-pop songstress in an ethereal fashion.
Del Rey dreamily models printed pants, pastel pinks and tailored separates of gray bouclé. The refined designs are accompanied by her signature beauty look: hair reminiscent of a ’60s-era bouffant, long nails with pointed tips, smooth alabaster skin and doll-like lashes with a swoop of winged liquid eyeliner.
We love Lana Del Rey in the new campaign, and we’re pretty sure a gig this huge will bring this New York-bred talent from National Anthem to international anthem.
What do you think of the campaign? Let us know with a comment!