After announcing yesterday that they will be discontinuing their mens line Dirty English (which is fine because we didn’t know they had one anyway), Juicy Couture has announced plans for a new lower priced line called Bird by Juicy Couture. Designers Pamela Skaist-Levy and Gela Nash-Taylor may also be ending their designer line Couture Couture.
The laid-back, sophisticated collection which debuted at the Bowery Hotel last night will feature cashmere cardigans, denim jeans, leather jackets and knit T-shirts and tanks priced from $150 to $600.
Just as long as those jeans don’t say “Juicy” on the butt.
