Jeweler David Yurman Launches Mobile Store For The Holidays

Lauren
Jeweler David Yurman Launches Mobile Store For The Holidays
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Like your designer bling on the techno tip? Famed jewelry designer David Yurman has launched a mobile jewelry store for busy (albeit wealthy) holiday shoppers on-the-go.

M.davidyurman.com, the mobile-commerce brainchild of Yurman and Createthe Group, is designed to make holiday gift giving easier and less time-consuming for the high-end jewelry line’s executive clientele. “Many of our brand devotees are busy executives with little time to shop, as well as people who simply appreciate the ease, convenience and speed of a world-class mobile-commerce experience,” DY president Carol Pennelli told WWD.

In addition to easy cell shopping, the M-store has a built-in celebrity style search engine so customers can snag looks straight from stars’ wardrobes and a GPS-navigated shop locator for Yurman-like junkies who want to browse a real brick-and-mortar boutique.

Will you be swapping e-commerce for an m-shopping experience this holiday season?

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