There are many myths about the fashion industry, several of which we’re happy to clear up. Yes we bargain shop, enjoy lowbrow things like bad reality TV, love animals and DO eat — a lot. In fact, we have a weakness for all things sweet, and as the days inch their way closer to summer, whispers and murmurs about Shake Shack and Pinkberry runs start to fill our office and set our hearts aflutter.
Obviously ice cream and popsicles are a summer standard virtually anywhere you go in the States, but from a fashion perspective, they are both muses and branding gold if brands like Mulberry and Alice+Olivia are anything to go on.
In honor of these classic summer treats, we compiled some fashion-inspired pics that will hopefully get your stomach growling and kickstart your imagination for all things sweet and pastel.
Skim through the slideshow above for some of our favorite oh-so-chill snaps!










Obviously ice cream and popsicles are a summer standard virtually
anywhere you go in the States, but from a fashion perspective, they are
both muses and branding
Skim through the slideshow above for some of our favorite oh-so-chill snaps!