Inside H&M’s Private Lana Del Rey Concert

H&M is known for its great parties—not many brands could have pulled off throwing a fashion show, Prince concert and shopping party in one night like H&M did when it launched its collab with Versace last year. To kickoff its fall campaign the fast fashion retailer hosted a private concert with Lana Del Rey at New York City hotspot The Wooly. Considering that Del Rey is starring in the campaign, it was a fitting choice for entertainment. The Wooly’s decor—think antique wallpaper and velvet settees set the mood perfectly, and there was even cotton candy! Click through the gallery above to see the highlights from the event that was a magnet for designers including Prabal Gurung and Christian Siriano.