We’ve been seeing YSL Saint Laurent Paris in the news just about everyday if feels like. While Hedi Slimane is invigorating the historical French line, we’re taking a moment today to nod our heads to the original force behind the influential brand: Mr. Saint Laurent himself.
On what would be his birthday today, we reflect on the contributions the designer dispensed to not only design but also the way women approach dressing. With his Le Smoking look, masculine details and women’s pant suits can be seen everywhere from the runway to the board room. With that in mind, we rounded up some of the brand’s top ad campaigns throughout the years. Read on to see just how much the line has evolved.
Happy birthday Yves!
















