Giles Deacon To Design Capsule Collection For Alexa Chung’s Favorite Sneaker Label Superga

Posted by , on October 2, 2012 at 1:10 pm
Photo via Grazia UK

Photo via Grazia UK

As far as collaborations go, we’re especially excited for Giles Deacon’s partnership with it-kid footwear brand favorite, Superga, set to hit stores this spring, according to Grazia. 

Mary-Kate and Ashley Olsen have been at the helm of the Italian sneaker brand since September 2011 as co-creative directors, along with Alexa Chung jumping on board as Creative Director for the label’s Spring/Summer 2012 campaign. The Olsens and Chung have injected their sense of modernity, style, and all-around cool into Superga, bolstering its major revamp.

The upcoming — and seemingly edgy — capsule collection will include snakeskin prints and spikes, and will clock in at around $193, according to WWD


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