A friend and I took advantage of the nice weather this weekend and spent hours wandering around the Lower East Side and Nolita. Our conversation focused on topics such as: does everything truly happen for a reason, how many fish-in-the-sea are there really, and what will finally break the “glass ceiling.” There’s nothing better than existential hypothesizing while indulging in some frivolous shopping on a Saturday.
As if she had just had a spiritual epiphany, my friend threw up her arms and changed the subject to another one of life’s quandaries: hair care. She had tested a new hair product, Living Proof, that she declared would revolutionize frizzy hair. Unlike most anti-frizz products it doesn’t have any silicone in it, so it doesn’t weigh your hair down. Instead it repels moisture with a new material called PolyfluoroEster. Since that was fairly hard to type, you would assume that it would be hard to explain. But it’s as simple as this: it is a very, very small particle that doesn’t weigh your hair down and keeps moisture out. Problem solved.
Fast-forward to Monday morning: I met the same friend for our morning run. At the end of the run, despite the New York humidity and all the sweat from our hard-core cardio, her hair was sleek as could be. I remarked on how well the new product was working, to which she replied: “Well, maybe there is a god”.
The only glitch is that Living Proof won’t be in stores in February 2009. You can learn more at livingproof.com. Don’t forget you heard it here first.