Exclusive: Lauren Bush Lauren on DKNY’s New FEED Collaboration

Posted by , on July 16, 2012 at 12:30 pm

 

Having lived and worked in New York City for some time now, I have long appreciated and admired DKNY’s city-inspired aesthetic. So when the opportunity arose to partner, I thought it would be a terrific way to give city dwellers a fashionable and highly-useful take on FEED. The result: The DKNY x FEED City Survival Collection.

As you’ll see in our fantastic video with StyleCaster, we brought together elements from both brands for the collaboration and designed products that are utilitarian yet chic. Best of all, consumers can feel stylish as well as empowered by their charitable choice. The tote provides 100 children with emergency food; the boots provide 25 children with emergency food; and the diaper bag provides one mother and one child with micronutrients for an entire year. The co-branded collection can be bought at feedprojects.com, dkny.com, and various participating retailers.

We at FEED are so proud to be a social business that is working towards making conscious consumerism the norm and are thrilled that DKNY has joined us in our mission. This partnership is truly a philanthropic fashionista’s dream!

For more information on our relationship with DKNY visit: cmp.ly/3


Related Posts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Comments

  1. Theoepst says:

    Nothing like good people doing good things!! Thanks for being such a positive role model Lauren!!