Designer Cynthia Rowley just launched her Rowley Eyewear online shop! Beyond the adorable men’s and women’s optical glasses and shades offered up on the site, there’s another cool element: If you sign up for the $50/year Rowley Care program, you get half-off all the new specs you buy.
This is cool for a few reasons: It means that if you lose or break your shades (which, let’s be honest, is a reality most of us have faced at one time or another!), you can replace them without having to throw down quite as much as glasses normally cost. Even better: if you want to change your glasses just because you’re bored with them, that’s easier, too! The system was inspired by Rowley’s own penchant for “misplacing” things, so to speak.