Branded Olympics: Which Athletes Top Labels Are Planning to Endorse

Posted by , on July 3, 2012 at 2:46 pm

An Asics ambassador since 2007, track and field athlete Lolo Jones has qualified for her second Olympic team after coming in third at the women's 100 meter hurdles final trial. 

The 2012 Olympic Games is a first for Pantene Pro-V using athletes as brand ambassadors, particularly Natalie Coughlin, who qualified for the 100 meter freestyle on the USA team. 

Saucony will be sending a record number of sponsored athletes to the games this year, including track and field athlete Tianna Madison

American long-distance swimmer Kate Ziegler will be going for gold in Speedo, whose athletes have won more Olympic medals than any other brand.

New Balance's Jenny Simpson has officially made it to her second Olympics on the U.S Track & Field team. 

A Nike clad Brittney Reese won in long jump at the US trials, reaching the longest jump recorded this year. 

Adidas athlete Morgan Uceny will be representing the brand in London after the track runner won the 1500 meters in the US team trials. 

Loyal to both her flag and Brooks, Amy Hastings was triumphant in the trials for the women's 10 000 meter final. 

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As the USA Olympic Team trials have come to a close, we can finally congratulate the athletes who will be officially representing our country at the upcoming games in London. We’ve been long awaiting the final results of the trials, and it seems we’re not the only ones.

Sponsors now have a better idea of who will be representing their brand at the games, having tapped several athletes with endorsements prior to the trials.

Saucony, in particular, had a successful run at the trials and will be sending a record number of athletes to the games, including eight Americans. Meanwhile, Pantene Pro-V’s new global campaign also snapped up an American swimmer in the brand’s first athletic endorsements.

Take a look through our gallery for a round-up of the brands we’ll be seeing at the games and who will be representing them.


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  1. Margit says:

    Sponsors now have a better idea of who will be representing their brand at the games, having tapped several athletes with endorsements prior to the trials.