When Instagram announced the arrival of its new app, Boomerang, earlier this week, we were more than a little intrigued by its claim that it was neither photo, nor GIF. Instead, Boomerang creates videos that play back and forth, as opposed to on loop.
A quick survey of our feeds since then proved that this app is definitely here to stay, especially for the increasingly tech-savvy fashion flock. From style and tech maven Eva Chen demonstrating how the app works to supermodel Karlie Kloss playing with it backstage, here are the best Boomerang posts from industry insiders.
Eva Chen showed off her flower power while announcing the release of the app.
Karlie Kloss demonstrated her bubble blowing skills in between takes on set.
Miranda Kerr took to the app to send kisses to her fans.
Even fashion’s most hardworking pup, Toast, showed off her Boomerang skills.
Coco Rocha showcased fall foliage and her coffee in her Boomerang post.
Lily Aldridge whipped her hair back and forth in between fittings.