Body Slammed: Abercrombie And Fitch In Trouble Again

Posted by , on March 8, 2012 at 1:00 pm
Um...threesome?
Is this an appropriate way to advertise jeans?
The A & F Quarterly always receives a lot of criticism.
A naughty duo engages in some foreplay for an ad campaign.
A racy group shot.
Scantily clad models continue to cause quite a stir for the brand.
That's a little bit revealing, no?
A casual ad campaign.
Do your jeans hang low?
Romantic...I guess?
Expand

It’s been a minute since we’ve heard about Abercrombie & Fitch being sued by some disgruntled employee. Well, it looks like they’re making up for lost time with a doozy.  An Italian branch of the store is being sued by ex-employees for forcing the male employees to do ten push-ups after making a mistake and ten squat thrusts for the ladies after performing an error.

This retailer is no stranger to getting a bad rep for the mistreatment of employees and practicing ‘lookism’ (discriminating against people depending on their appearance). It’s not totally clear what the outcome will be, but we’re sure it’ll be pretty good. We’re thinking that they should perhaps just host a (voluntary) boot camp workout deal where their gorgeous employees hand out towels and water bottles? Now that’s something we could get into.

Oh, and if you can’t get enough of the A & F controversy, click through the gallery above for a look back at some of their raciest ad campaigns!

Photo via Abercrombie and Fitch UK.


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Comments

  1. Krissrock says:

    it’s a shame that the public has decided to overlook the acts of this company…I was through with them after they were found making employees of color work in the back of the store…it was just a confirmation after the incident with the handicapped girl…and now this. Who’s running these stores!?

    • KiRs says:

      I COULD NOT AGREE MORE!!! Clothes are terrible, the management is worse. 

    • Ron Speaks says:

      I was in the AF store in Greensboro last week.  A man of color was the greeter in the front of the store.  Also, is everybody aware the store that this story was about is in Italy?  Let’s not condemn the whole chain for some aberration in Europe.

      • Dennis Carr says:

        “Let’s not condemn the whole chain for some aberration in Europe. ”

        Why not?   It is their store, location does not make it non-revelant.

    • THENEWSASHAFIERCE says:

      The best way to solve these issues is for the public to stop supporting them and stop buying their products. This will send a CLEAR and FIRM message.

  2. Cookie says:

    Yea, they should just let anyone work there. I mean, equal opportunity employment. As a young, edgy teenager trying to look cool in the worlds eyes, I’ll definitely buy my clothes from a store who allow old and or fat people to work there. I want to be in a cool group, and will discriminate again anyone who doesn’t look as good as I do.

    /sarcasm

    Also, doing 10 pushups for making an error? That’s way better than getting wrote up. Don’t be such a p*ssy.

    • boobs13 says:

       we know you fat with a username called cookie

      • Lone says:

         What is the ratio of obesity in the US right now, 1 in 3? That’s good odds for being a hypocrite.

      • Pablo Cervantes says:

        Well, for sure, 1 of you is a pudge. When’s the last time YOU did a push up? Yeah…that’s what I thought.

      • Marin says:

        ok….. all of you are idiots and obviously do not have children.  You all are completely missing the point and if you would just shut up and listen maybe you would see it!  They are talking about the push-up bra for 7 year olds.  Not the treatment of employees or fat people.  It is absolutely rediculous that a store would feel the need to sell these things to children and shame on you mothers who are buying them!

      • mikey S says:

         yeah, america is crap today.. if 1/3 of us are fat.. then there is prolly 1/5 of us that’s a stupid religious fanatic right winger, code named redublicans, who voted for the idiot Santorum…WOW.. there aren’t a lot of fit, intelligent peeps left in the USA, maybe 1/3 of us.

      • MikesAretard says:

        truthfully your logic with the “1/5″ and the “political statement” just made everyone a little bit more dumb on this article comment section. In fact you are probably in the “1 and 5 “  (the bullshit irrelevant statistical fact you made up) group. Put the remote down and read a book, retard.

  3. Ryanjennings81791 says:

    I like going into a place in America where not everybody is fat. It is sending me a message to actually stay fit instead of telling people its okay to be over weight and unhealthy. 

  4. NirzwanB says:

    Look, ten pushups is not a big deal. I mean cmon, they are good for you! You can’t even argue that its the principal of the thing because if that is the worst that happens from a mistake, that is a really good place to work and learn. If you don’t learn, you will just get stronger. 

    • Perryj1981 says:

      *principle.
      That’ll be 10 pushups for your spelling mistake…

      • Liam Grant says:

         its should be it’s
        cmon should be c’m'on

        I think NirzwanB is up to 30 pushups if we are just working on the spelling.

  5. Six says:

    It may seem wrong to promote lookism but it’s pretty much needed for a clothing industry. What kind of world would we live in if Abercrombie & Fitch, Hollister, etc.. promoted the look of overweight, ugly, otherwise unattractive people? We can’t idealize unattractiveness, because everyone wants to be attractive! If you want to shop at places that showcase your personality instead of your aesthetics, then don’t shop at these stores.

    Goes the same for the modeling industry. What kind of world would we live in if supermodels were strutting 150 pounds on the runway? People would start to think it’s OK to have rolls of fat and layers of cellulite when it’s not. People are not meant to be overweight or spilling, they are meant to be fit and if not fit at least lean.

    • Ummm i weigh 150 and i have no “rolls of fat and layers of cellulite” weight has nothing to do with how much fat your body has at 150 I am muscular and fit, I’m a dancer. I found your comment very offensive. Your BMI is what determines your health not your weight. Besides super models are usually around 6’0 generally 150 would make them curvy not fat ie, theyd actually have a larger chest more hip and a curvy ass. making them look healthy not like a bag of bones walking down the runway.

      • Mudgeboy711 says:

        I love their clothes. But they’re not meant for people who are overweight. Maybe some of the readers here should  lose some weight so they can actually wear the clothes. I’d be willing to bet that most of the people who claim they don’t shop at A&F can’t fit into the clothes anyway! The models are yummy.

      • Derpderp says:

         u sound pretty gay to me.

      • Cindy says:

        Whats love got to do with it?

      • Lena says:

        “Your BMI is what determines your health, not your weight” …You do realize BMI is calculated from your weight, right? That they are one and the same.

  6. Dang says:

    I like it. If you’re fat, you don’t work there.  Celebrate beauty and destroy the not beautiful.  And then all go and kill yourselves.

  7. MontgomeryLupe says:

    how to make money online… MakeCash25. comONLY

  8. the clothes are terrible and low class. but…i agree with this practice. if more young people received military type experiences they wouldn’t be as spoiled. i hate A&F but this is one of the rare instances they get it right. i wish more high schools made kids do pushups and squat thrusts all the time

    • Hlui112358 says:

      you realize that they’re making them do push-ups and thrusts in a demeaning manner, right? 

      i do agree that military training would be nice, but there is no dignity in what A&F is doing

    • Kristenmpulido says:

      It’s not the military…it’s an uptight, over-priced clothing store.

    • Sstuermer says:

      …..about as spoiled and rotten as the parents who raised them.  Look to the home for discipline and proper behavior, not the military and certainly not some A&F store.

      • Pablo Cervantes says:

        Lokk all you like to the home…It ain’t there Skippy!!! Because Daddy isn’t to be found!!!

  9. Leflerj says:

    10 pushups or squat thrusts for making a mistake? Sounds good to me. I think the youth of today could use that kind of discipline.

    Quit being a bunch of pussies.

    • destroytheorcs says:

      Who are you to determine what the youth of today could and couldn’t use? Who’s to say you couldn’t use a few pushups and squats yourself?

      • Pablo Cervantes says:

        …^^^is a couch potato!!

      • In other words, you’re fat.

      • Krimzondestine says:

        I never understand these kinds of comments.  Are you agreeing, disagreeing, or just trying to insult a stranger anonymously?  I think it is a great idea, especially considering these employees spend much of their time at work half-naked.

      • Latrobe says:

        Who are they to determine what the youth of today could and couldn’t use? Most likely a person who sees a complete lack of discipline and morals of todays youth. A person entitled to their own opinion and is given a platform to express it. What’s it to you anyways? Did they offend you in some way? Was their comment not politically correct enough for you? 

      • Dennis Carr says:

        Correction, should be NA NA NA, shorter, more to the point….lol

    • Jumanji242 says:

      And 10 push ups is not even a warm up.  100 push ups straight without a break – that’s something.

  10. Will says:

    I agree with the other comments. If you can’t do 10 pushups without feeling a little tired at the end, then perhaps you shouldn’t work for Abercrombie.

  11. Cybersleuth says:

    We hate going into the Abercrombie store here in Portland. Good gawd, that place stinks. Even years later, the one item we purchased on sale (who wants to pay their over-price retail prices) still has that digusting perfume smell in the cloth. Dis-gusting!!! I get migraines just walking into the store and have to immediately leave. I bet that kills a lot of their business. Wise up, Abercrombie!

  12. Gsboy286 says:

    I am boycotting Abercrombie & Pedophile.  Let’s put them out of business.

    • lj_68 says:

      I don’t shop there anyway but if I did, I would stop. Who wants to shop in a store that wants to double as a gym? Talk about disgusting. Ewww.  It’s like they’ve lost their mind.

      Not even getting into the way they treat their employees. Just what are they thinking from a customer facing standpoint? Oh yeah. They aren’t.

      • mikey S says:

         Well, Fat people do not need to go into the store, neither do they need to buy from them.

        Everyone should know what their culture is by now. it’s NOT like A&F just opened it’s first door yesterday.

        Oh and for the fat people… a little exercise WOULDN’T HURT YOU AT ALL!!

        I wouldn’t walk into a fat person’s store. I’m not fat, nothing would ever fit me, so wtf do they, fat people, have to say a damn thing?

      • lj_68 says:

        I’m sorry but what did this have to do with my comment?

      • Rob says:

        Who the hell says the employees were fat? Who the hell are you to tell people what clothes they need or don’t need to buy? Assuming the employees actually were fat, why did A&F hire a bunch of fat people to begin with if they wanted to portray a certain “image”? (Hint: They probably weren’t fat, you twit.)
        You sound like a snobby asshole whose mom and dad play tennis on the weekends in their posh little gated off community. Get a taste of the real world kid.

  13. ryan. says:

    well being fat and lazy is not a good thing. I’m talking  health not social status. and physical exercise is a great way to teach someone a lesson if they are messing up. just dont overdo it. 10 pushups doesnt hurt anyone. Besides its better then getting written up and possibly FIRED. As far as the company only hiring “good looking” people, thats what you would call being physically fit, or healthy. if you are overweight or underweight ( anorexic ) …forgive me if I spelled that wrong…; dont get pissed at someone just because they got the job and you didnt. get over it. start exercising and eat right. Its all mental on how you look at the world and yourself. dont get depressed if you arnt getting your way. deal with it and make yourself better. and if you disagree you might want to think over your reasoning process.

    • lj_68 says:

      Just a quick point from the consumer end. I don’t want to shop in a store that reeks of sweat because the employees are being forced to do pushups/squats for infractions.

      That is beyond disgusting.

      • Derpderp says:

         are you retarded? the store’s cologne and perfume will mask the sweat. ur just a fucking fatass

      • lj_68 says:

        Oh yeah, cover up body odor with with perfume, That’s lovely and disgusting. And no, I’m not fat. I’m a size 4 but how typical to assume I am because I have an objection.

      • Jenny CT says:

         Like most of the humans on this earth, my ass is larger than it was at age 16… but the real issue is whether or not they can mete out physical punishment.

  14. Guest says:

    I’d rather do 10 pushups for a mistake than get fired for a mistake. 

  15. Suviny says:

    I do not go in there, I always feel its too much, too much skin, sweat, hormones, pheromones and the whole place irks of pedophilia. Reminds me of puberty and who wants to relive that confusion.

  16. Dewafer says:

    I cannot stand the A&F “look,” but if they want their employees to look a certain way and to project a certain image, then I believe that the store/the brand/the corporation should have the right to do so.  Ten pushups?  Why not twenty?  Go for it!!! 

  17. Ben says:

    People still shop here? It must be a midwest thing.

    • Wstanley0418 says:

      Doubtful. People in the Midwest have enough sense to know when they want clothes that look like they’ve been run over and pulled between two tractors to go to the nearest 2nd hand store to get them! Come to think of it, I’ve seen better quality stuff than A & F sells IN THE 2ND HAND STORES!

    • smoothslider says:

       It’s a d-bag thing.

  18. Ksidis says:

    What lame as of a man can’t do ten push ups? The guys suing the company are a bunch of wussies. Unless of course they were making so many mistakes that their push-up count was numbering in the hundreds. That would be hard to do. If that is the case, then they are not wussies but idiots. Who makes that many mistakes in one day?

    • Guest says:

      It’s not the fact that they can or cant do it.  It’s the fact that as a CLOTHING store you cant make your employees do that…

      • Joe says:

         of course they can.

        I dont like A+F but they as a business can set the rules. If you dont like the rules, work somewhere else.

  19. Isn’t working in the store with that horrible shit stinky cologne mistreatment enough?

  20. Uguysareweakasses says:

    dignity comes first. it is wrong for them to do ten pushups or squats if they make a mistake. what if they make hundreds of mistakes? so if they cant do them, theyll get fired? you guys are a bunch of fucktards. u guys type in front of a monitor, but most of you cant even do fucking 10 pushups. have some sense of dignity u leeches.

  21. DN says:

    It’s a store.

    It’s not a training camp, boot camp, fire station, police station, search and rescue operation, gym, school for personal trainers or summer camp for high school bullies and cheerleaders.

    …………OK, maybe the last…..

    But it’s a store. In order to work in a store, one must be able to put the product on the shelves, be good at customer service, understand the POS (point of sale) stuff like cash registers and last ditch sales pitches, have an eye to ‘shrinkage” (catch the shoplifters) and as you go up the ladder, an understanding of inventory control, personnel management–perhaps a good eye for display and advertising.

    Now where in all that do you see any requirement for doing pushups, especially in a ‘give me ten right now!” sort of way–at the drop of a supervisor’s whim?  As well, men doing pushups and women doing squat thrusts?  Hello?

    This place was invented by the vapid to sell to the clueless.  

  22. Melymell says:

    They are terrible my Coworker’s daughter was working there is high school and she already dresses pretty provocatively.  Well she was reprimanded on several occasions and finally let go for her t-shirt not being tight enough!  Also, she told us the girls that weren’t super skinny (probably over size 4) had to work in the back as stocking girls.  How can they get away with it??  

  23. Body Slammed: Abercrombie And Fitch In Trouble Again

    Posted by Liz Doupnik,
    March 8, 2012 1:00 pm

    41

    It’s been a minute since we’ve heard about Abercrombie & Fitch being sued by some disgruntled employee. Well, it looks like they’re making up for lost time with a doozy.

  24. Im kinda in the boat of ” Dont be a bunch of pussies.” Amerifat is overweight and its only doing the courtesy of helping empoyee’s with fitness. Many people complain that they dont work out because they dont have the time or work gets in the way. 10 push-ups is nothing. Lol at america for sueing a company thats trying to make them more healthy.

    • GQGK says:

      looks like someone can’t read… “an Italian branch”. It’s also funny because anyone that works there is already in good shape. Let’s work on our reading skills and thought processes next time!

  25. Jesuschrist says:

    get off the internet, zombies!

  26. Well, it looks like they’re making up for lost time with a doozy.

  27. Dan DiGangi says:

    There ‘bro’ clothes suck, get a real job and afford clothes with class and style.

  28. Some Guy says:

    Wow.. Italy must have some strict rules ’cause I see absolutely nothing wrong with this.

  29. Lol, they call people on the floor models and people in the back stock workers. I don’t think it’s any secret that they discriminate based on looks. 

  30. Truthpro says:

    The relations between employer and employee are governed by contract, regulated by various state and federal agencies to assure (among other things) equality of treatment. There would not and could not be a lawsuit as reported if A&F has not violated its contractual relations with employees, and violated as well standards of reasonableness regulated in the marketplace.

    Judgment for the plaintiffs.

  31. paul says:

    in trouble for exercising employees?? they should be SO lucky as to have an employee fitness program.besides the people they hire should be quite used to a little exercise…just look at those 3 hard-bodies in that picture!

  32. And1881 says:

    Liz Doupnik must be like 70 years old to think A&F advert are racy and too sexy for our generations

  33. Lillian Aaron says:

    Now that’s something we could get into.

    http://www.mesaflowers.info/

  34. Jenna Jakeman says:

    This retailer is no stranger to getting a bad rep for the mistreatment of employees and practicing ‘lookism’ 

  35. Obamammy says:

    Folks it doesn’t get much gayer than this.

  36. John says:

    Am I the only one that was bothered by the “It’s been a minute” to start this off?

    For a second there I thought I was on the bus riding into work. Which I haven’t done, in like a minute.

  37. I’m not necessarily saying I agree with them, but as an organization they have the right to create whatever culture they choose.  If they want thin, fit, and good-looking people selling their products, then so be it.  There are plenty of other retailers that people can work at if they don’t meet Abercrombie’s mold.  We have to stop trying to force everyone to meet a certain standard or specific guideline to include everyone.  This takes aware from our individualism and ability to choose the image and culture we want to be a part of.  As long as they aren’t breaking the law per se, or literally mistreating or being abusive to people, then we should just leave them alone.  

    • Jim Harvard says:

      You said, “they have the right to create whatever culture they choose.” What!? Did God give them this right? Because I don’t think God has much to say about the rights of corporations.

      Oh, you must have meant a legal right. Well, no. Employers do not have the legal right to “create whatever culture they choose,” particularly if the culture they would choose would be discriminatory, harassing, abusive, or in violation of other public policy. And that’s in the United States. I’m sure Italy, as an EU member state, has much better employee protections than we do.

      • Anon says:

         -First, the use of god is unneeded and doesn’t support your argument because not everyone believes in god. If someone creates something, they have the right to it. You just sounded like your wanted to rant and bring god into it.
        -Second, you’re saying that employers can’t hire a person they want? If that person doesn’t have the persona they want in their store, they don’t have to. Say they hire someone who isn’t as good as another person but has more likability. That’s okay. What is interesting is that as soon as that turns into a physical trait, its no longer their “legal right” to hire them? Who and what a person is part of their personality and being. The same with emotions and skill sets. When someone uses the term discrimination it’s counter productive because is means that you believe there is some difference in them. If you viewed everyone as equal there would be no need for the word discrimination but it would be called choice. Discrimination is only possible when people view each other as different and you cant make that assumption that their size is the only reason their not being picked. Thank you.

      • Steven says:

        Jim, it’s not illegal in the United States to discriminate based on appearance OTHER THAN race, sex, or age.  Body shape, piercings, tattoos, or general “hotness” are perfectly legal reasons for discrimination.

  38. Mercy Chow says:

    where their gorgeous employees hand out towels and water bottles? Now that’s something we could get into.

  39. Mercy Chow says:

    where their gorgeous employees hand out towels and water bottles? Now that’s something we could get into.

  40. ChanaMajors says:

    What freakish role hasn’t Johnny Depp played on-screen? We have no idea and instead just think he is one in general

  41. Jayconrs says:

    Wow – has anyone seen what teen girls actually WEAR these days and everyone’s freaking out over shirtless guys in jeans showing butt crack?

  42. Wire says:

    If I want to see fat ugly stupid people, I go to walmart.  If i want to see hot guys and girls, i go to A&F!!

    • Daniel Salmeron says:

      why does working at walmart make you fat ugly and stupid?  

    • murlut says:

      You want to see stupid, look in the mirror, no sense in using the gas to go anywhere.

    • bgbs says:

      thats an irresponsible and empty headed comment.

    • THENEWSASHAFIERCE says:

      How ignorant. GET A LIFE!

    • Sf_velt says:

      Not all people who go to walmart is not fat nor stupid.  If I want attitude and being looked down at then I will shop at AF.  No thanks.  I like to be around real people.  You are the stupid one for not taking your freaking blinders OFF.

      • MGW says:

        I believe the employer has a right to do this, i’m in the military and i got dropped for 100 pushups because i mistakenly wore black socks to pt…cry. but the reason i’m replying is that i couldn’t resist the irony…. “Not all people who go to walmart is not fat nor stupid” come on bro you gotta admidt, given the circumstances it’s pretty funny… it should be “not all people who go to walmart are fat and stupid.” it’s a triple negitive, so bonus points there. and nor means that it’s not a and b, where as and means a AND b. again just pointing this out in good fun. i wish we could stop being pussy ass americans and realize that 99% of the shit we complain about is NOTHING. don’t like your job? do mine for a week af punk, then see how much you ‘hate’ 10 pushups…

      • MGW says:

        second and was supposed to be an or…haha woops

      • The military also tells you to shoot and kill people and has absolutely NOTHING to do with a work environment. 

      • Notgonnagiveaaddy says:

        So, Julie.  Which branch of the Military do you belong to?
        Because it seems to me that most of the Military is a ‘work environment’.  We don’t all kill people. 
        Nothing to do with it?
        So you’re saying the MILLIONS of people don’t do any work.  Or  have a work ethic.  Or pride in the work we do day in and day out?

        Thank you commrade, for your comment.  Too bad you have no idea about the bigger picture..  Go back to watching the Jersey shore, or whoever is on some crappy MTV show.  Yeah, that’s real life.

        ten push ups is incredibly degrading.  I think they should quit.  That would show the store.  Better yet, instead of ten push ups, they should be fined money.  Oh, wait, not getting paid when you screw up?  That’s degrading, right??

      • Dennis Carr says:

        Another Whine Garden!    Actually 51% of the American people don’t work much.   That is the amount that does not pay any taxes…

        The unemployment figures have always gone up and down. check out the Dept. of Labor..

        Both the number of unemployed persons (12.7 million) and the unemployment rate (8.2percent) changed little in May. (See table A-1.)Among the major worker groups, the unemployment rates for adult men (7.8 percent) andHispanics (11.0 percent) edged up in May, while the rates for adult women (7.4 percent),teenagers (24.6 percent), whites (7.4 percent), and blacks (13.6 percent) showed littleor no change. The jobless rate for Asians was 5.2 percent in May (not seasonallyadjusted), down from 7.0 percent a year earlier. (See tables A-1, A-2, and A-3.)The number of long-term unemployed (those jobless for 27 weeks and over) rose from 5.1to 5.4 million in May. These individuals accounted for 42.8 percent of the unemployed.(See table A-12.)
        After you done reading this Notgonnagiveaaddy, go back to the bathroom and do what you know how to do..

      • Joebennett46 says:

        Everyone above has missed the important issue. We use to live in a capitalistic society, which meant business owners had the power of decision making and turning a good profit. Now they have to deal with ridicules affirmative action, ACLU , Give the power back to America , live caveat emptor.and reduce taxation and big government. AF has been smoked in the past by big government and the Americans just don’t get it.

      • Dennis Carr says:

        You forgot to mention in the above listings, it is endless!   And Ameicans certainly have not got a clue, lemmings have more purpose is life..   Except when used by Walt Disney to perpetuate a lie…   They never commit Suicide, only humans watching the 111th Congress do that.

      • Rod says:

        Are you comparing the military to working in retail?

        This just in: you don’t have the same rights working in the armed forces as you do as an employee of a multi-national company.

        You volunteered for your job and knew what it would entail. What part of signing up for a retail position includes dehumanizing punishment?

        The point is not the exercise. The point is that it was done to humiliate. In a work place, that is not appropriate behavior. You, along with most of the other commenters, have completely missed the point.

        Please go back under your rock.

      • Tim Walker says:

        Rod, you volunteered for your job too! No one made you take that job as a WalMart cashier!

      • Dennis Carr says:

        Rod!    May I call you dick for very short time, or short dick for a long time!   Employee or joining are one and the same.   No body in their right mind, currant people excluded, would ever put their life on the line at WalMart, for pay that will always be substandard!    Rights?   Military have the right to kill when ordered or threatened, WalMart shoppers do it just to get something cheap.   Every employee in the world “volunteered” for the job!    I just did 46 years at the Post Office and enjoyed every moment of it, I volunteered to do the job, even quit a job to go there.  Now I am retired for seven years and don’t have to worry about Social Security and Medicare and YOU DO!

          Never lost my temper, never shot anyone, although I have had to endure endless jokes about it..    Best you check the court records, dehumanizing is WalMart, sex offenses, age offenses, color offenses, not being valued and promoted…

        This list is large of the offenses that employees go though    Being killed in the line of duty is NOT ONE OF THEM!

      • Anonymous says:

        I’m pretty sure all the employees of A&F “volunteered” for their jobs in retail as well. No one held a gun to their heads or told them to go work there. Anyone who works there and hasn’t heard of their previous law suits and discrimination and dehumanizing policies must be living under a rock.

        Its a choice to work there, its a choice to put up with their mistreatment of people. It seems its all ok with everyone that A&F mistreats everyone, until it is them being mistreated. Its ok that they discriminate against blacks, muslims, handicapped etc – until the pretty white boy/girl who works there get mistreated, then omg its an outcry and they sue. (No that it matters, but this is coming from a white girl in her twenties so no one can say I’m racists for insulting whites.)

        Please go back under your rock if you don’t realize the hypocrisy of your own comment.

        P.S. Support our troops!!

  43. Nyc says:

    For all the homo-eroticism in their marketing – the guy always winds up the a girl for the money shot. Boring.

  44. Frank says:

    Have any of you actually been to Italy? Why do they need to do pushups and squat thrusts to stay fit over there? Everyone has to walk everywhere because they have lousy transportation (too many buried ruins means minimal subways and way overcrowded buses). I ended up losing 10 pounds after just one week of walking around Rome and Florence — despite my having eaten several of their multi-serving, carb-heavy pasta meals. The amount of walking you have to do in Rome alone should be far more than the recommended amount of exercise.

  45. track2007 says:

    Leflerj is right haha

  46. Arlingtonbear says:

    Kiddie porn

  47. Edna Garrett says:

    Seriously, you’re an idiot if you go to work at A&F and expect it to work like any other retail job. You got the job because you’re a sex object. Don’t sue because A&F expects you to act like a sex object.

  48. EaglesQuestions says:

    That this was strategic can’t be ruled out. 
    Their target consumer isn’t the approving parents; it’s the bratty, rebellious teen. 
    The only bad publicity is no publicity. 

    Like the writer said, it’s been a minute since the last A&F (always public) lawsuit.

  49. Guest says:

    That this was strategic can’t be ruled out. Their target consumer isn’t the approving parents; it’s the bratty, rebellious teen. The only bad publicity is no publicity. 

    Like the writer said, it’s been a minute since the last A&F (always public) lawsuit.

  50. Sciros says:

    My biggest complaint is that it’s not equal opportunity sexiness. They give me a bag with a naked dude on it when I buy something there. I’m a dude, I don’t need a naked dude on my bag, it’s just not how I roll. I ask if I could trade it for a bag with a naked female, I get only giggles. I still end up walking out of the store with a bag featuring chiseled man muscles. It’s lame.

  51. Lifewithfools says:

    I don’t see what the big deal is.  Frankly, I think people just look for any and every possible reason to sue and get a free ride.  If you don’t like the way the business operates, don’t work for them and don’t buy from them.  Free market.  A&F’s reputation is built around fit, sexy people.  Clearly, many people will pay outrageous prices to wear their clothes and try to look like them.  More power to them.  BTW…they have the best, softest, high quality t-shirts around. 

  52. love123 says:

    Give it a BREAK. A&F is not that strict to their employees/models. seriously, its 10 push up and 10 squat thrusts. If you want to promote their clothing, yah gotta fit in them ANYWAYS..and another thing to clear some stuff up, they’re not racist either. For crying out loud, I’m asian and I worked there. No not in the back, Yes as a model, yes I got recruited and no I’m not a size 0. If yah don’t like the smell of the store, don’t go in it. if you can’t afford it, then don’t complain. If you can’t fit in the clothes, don’t try them on and get mad!

  53. Rooster5243 says:

    Grow some balls i get punished with pushups constantly i’m in the army its what we do

    • Gene Bivins says:

      You’re in the Army…you signed up for it. I’ll bet it’s not in their hiring contract. Slight difference.

      • guest says:

        …and they didn’t sign up to work at AF? Were they drafted to work there? I’m confused by your comment! 

      • Cony says:

         Wow, your reading comprehension needs work. They signed up to work at AF but as Gene said, pushups and squats aren’t in their hiring contract. You’re guaranteed to do pushups in the army, not so much in AF.

      • Ben says:

         Its not in the army’s contract to do push ups either. its a lame argument. I agree with Gene these people are pussies and need to grow up. What would a better punishment be? Firing them? docking their pay? Writing them up. Chances are the management is told to make it a fun event, not a chastising one.

      • Shannie4888 says:

        All they have to do is talk to the employees. Who the hell does push ups for making a mistake selling clothes? It’s not the army; it’s a clothing store.

  54. haylo75 says:

    Lots of puerile commentary, as usual.  Want them to go out of business?  Don’t spend money there, and encourage others to do the same.  Other commentary (shucks, mine included) is moot.

  55. Horseman62 says:

    and to think i hired a personal trainer for that and could have been PAID?!!!!!

  56. U.N. Owen says:

    As far as ‘discriminating’ on how their employees, or their models look, that’s FINE. They are allowed to do what they want. You don’t like something? Don’t buy it!

    As far as A&F is concerned in general, they’re just the early 21st century version of the ‘scandalous’ Calvin Klein ads were in the 80′s & 90′s.

    Personally, their clothes are just standard, generic garbage. They get people to buy it, only BECAUSE of the models/employees.

    A lot of people are suckers. It’s amazing to see whale-sized behemoths buying this tailored polo shirts and stuff, and really thinking; ‘gosh -if I buy this, illlook like that hot guy/girl.’ wRONG. you’ll look like a nasty WHALE

  57. Scottsirishyeah says:

    must be new policy, when I was there the punishment I got was from uptight parents and grandparents accusing me of corrupting their daughters by not wearing a shirt.  

  58. Asmemaw says:

    I just today learned of a wheelchair bound teenager that loves Abercrombie’s clothes but to my amazement, there are NO stores that can accommodate her entry into them as they have steps/landings at the entrances that disallow it. Aren’t public places required by law to accommodate the disabled? 

  59. Vinnyborromeo says:

    I love AF because the scent of they store is spool goooood! Them store bags are so sexy. The only thing I wish they would stop featuring are young kids looking naked and stuff. If my punishment for an error was just those excercises I’d go for it because I need the work out to gain strength, toning, and blood circulation. If you are young and not unhealthy, I would even think of making money out of a lawsuit. If it was like younger kids forced to do this or the elderly required to physically demanding activities,

  60. whocares says:

    what is so freakin racy about a man with no shirt…come on…women do you really hate men or what!!!!

  61. whocares says:

    I love the good looking guys…finally eye candy for women…wish there was more to see as so tired of the cosmetically altered women…these guys are the real thing!!!  THANK YOU ABERCROMBIE!!!!

  62. Larrysteininger says:

    Gwen you are the most attractive woman in HollyWood. i am a libra man,my name is larrysteininger@gmail.com  my birthday is Oct1,1963    my phone number  1-626-915-8635  Gwen I like you

  63. Gyozaboi says:

    that’s why I never go in that store. the whole Aryan Nation feel of it ain’t helpin neither. 

  64. Joey says:

    I see nothing wrong with this. The whole corporation is based on being in shape and having good looks. If the company can maintain a strict work environment and a strong work ethic by doing this then the government has no right to tell them they can’t. If the employee doesn’t think it is right then they are not forced to work there.  

    • you’re a fucking tool. Seriously. 

      • The only tool here is you. It is not inhumane to have workers do pushups for mistakes they make, especially a small number like 10. It is better than deducting their pay or firing them. Which would you rather have?

      • That is the stupidest logic. Fire them or make them to push-ups? Really, that’s the alternative? How about treat with dignity and TELL them to correct their mistakes like every other employer in the world does. 

      • HughJ says:

        So you think they should have flabby, fat employees like the other companies do?

  65. Felica says:

    the male employees to do ten push-ups after making a mistake and ten squat thrusts for the ladies after performing an error.

  66. Luceeeths says:

    That place is overpriced crap, and the smell gives me a migrane.  Disgusting enough, I never shop there.

  67. carlin scott says:

    I see absolutely nothing racist in those ads. All ads do not need to look like a model UN. People should be allowed to work in a sexualized workplace if that’s what they desire. I’m sure A&F employees agreed to such punishments ahead of time. And if not, then that’s the controversy, not the punishments themselves. What a pointless article.

  68. Nospam says:

    So they had to do these for the women. Now imagine if the women had to do this for the men. Man look out the men hater women’s groups would be all over this. Probably demanding castration from penis envy. 

    • Phoebe Buffay says:

      Wait…can you clarify what you mean?
      They had both male and female Abercrombie & Fitch employees do the exercises….what are you exactly talking about?

  69. Lol! Put a pushup bar in the back room. They already make their employees go practically topless these kind of policies would help…

  70. So I’m not sure why Liz Doupnik has such a significantly large stick (mayhaps tree) up her backside about this. I’m not a large A&F fan, but I don’t see how 10 push ups can hurt, have you ever seen the kids in an A&F store they lack not for upper body strength.

    Perhaps someone can explain to me how those ads are racist other than they feature lots of white folks and just a handful of black folks they are from A&F UK last time I checked its a cold land with not much sun….ie where white ppl are made. I don’t see that as racist especially considering that i’m 4 out of the 5 colours in the available human colour wheel.

  71. Stark125 says:

    A&F marketing is dumb. I walk by and they have pictures of half naked models, not even wearing their clothes. Then they have real models….half naked. 

  72. funny video says:

    where their gorgeous employees hand out towels and water bottles? Now that’s something we could get into.

  73. 1ceTr0n says:

    As a guy who doesn’t look like these male models, I feel I have no chance with a decent looking girl
     

  74. Gill says:

    that is the point of a model.  Looks! who cares.  That is what the job is….looks!  

    What a joke.  They should have made them do 100 pushups and 100 squat thrusts! 

  75. people are assholes in these comments…

  76. J.P.K says:

    Well I think that´s a big brand and it has all the resources for make changes the way that they can make it is changing the way that they are working.
    The popularity of this brand is so big in the world so I think that they can resolve it and been sold a lot of persons.

  77. Pno4tay says:

    They even discriminate against customers – paying customers – that do not meet their attractiveness standards. I could not get an employee in the Augusta, GA store to help me find a pair of camo shorts in my size. They laughed at me. I sent an email to the corporate website, and they did not even acknowledge receiving it. (in case you ask, I was looking for a 36 waist.)

  78. Hugh Jass says:

    So you think they should have flabby, fat employees like the other companies do?

  79. HughJ says:

    As someone who enjoyed his youth looking like an AB model,  I see nothing wrong w/ their policies.  It’s capitalism folks!  Don’t like the company?  DON’T SHOP THERE!  Don’t like the employee rules?  DON’T WORK THERE!

    It’s a business, nothing more & they are successfully catering to a market ‘need’….

    Personally, I think it’s over-priced casual clothes that you can buy at Old Navy for about a 1/3 the price…

    Hollister (owned by AF) is even worse!

    What I really can’t figure out is, if all their employees & models are so beautiful, why is the place lit about was well as the wicked witch’s castle in the Wizard of Oz?

  80. Hugh Jass says:

    As someone who enjoyed his youth looking like an AB model,  I see nothing wrong w/ their policies.  It’s capitalism folks!  Don’t like the company?  DON’T SHOP THERE!  Don’t like the employee rules?  DON’T WORK THERE!

    It’s a business, nothing more & they are successfully catering to a market ‘need’….

    Personally, I think it’s over-priced casual clothes that you can buy at Old Navy for about a 1/3 the price…

    Hollister (owned by AF) is even worse!

    What I really can’t figure out is, if all their employees & models are so beautiful, why is the place lit about was well as the wicked witch’s castle in the Wizard of Oz?

  81. provestra says:

    We’re thinking that they should perhaps just host a (voluntary) boot
    camp workout deal where their gorgeous employees hand out towels and
    water bottles? Now that’s something we could get into.

  82. ChelleKaye says:

    I really could care less about the method they use for their ‘training’. I don’t agree with the store as a whole. It does carry way too much scent that invades the public space surrounding it and that is quite offensive in and of itself. What I find the worst, though, is the senseless advertising. It promotes to the kids today that they need to look a certain way. It also promotes promiscuity. I would never allow my child to behave in the manner this ‘store’ has their ‘models’ display nor would I allow her to wear anything that promotes the store.

  83. Dallasdeckard says:

    I have two teenaged sons who are great kids, who work out and are in great shape, but I still wouldn’t want them to have to push ups for this lousy retailer. Who the hell do they think they are? It might be alright if the guy that runs this joint wasn’t such a sleaze. I tend to agree with Leflerj that the youth of today needs to learn discipline, but not by this a-hole. This guy has the character of a sewer. We don’t need this jerkhole trying to teach our youth anything, especially since his morality is in the toilet.

    I hate political correctness as well, and it bothers me how much kids today are coddled and pampered, but if they’re going to learn lessons, lets make sure it’s from someone we want them to *learn* from! What’s next, life lessons from the Jersey Shore gang?

  84. Smithfashions says:

    ugh..i used to work for them..they disgust me

  85. jkg44 says:

    Apparently they don’t sell men’s shirts, or belts @ A&F

  86. Mrs Pattinson says:

    I work at Abercrombie & Fitch. They do hire on looks and yes some of the managers are shallow bitches that are only nice to the better looking employees. And someone I know didn’t get the manager promotion because he isn’t good looking enough!

  87. Davidtrif29 says:

    Fags and lesbians! 

  88. Davidtrif29 says:

    Faggots! 

  89. Holigan says:

    you are all worthless and i’m ashamed of my self for having to tell you this on the computer. shut the fuck up you piles of shits

  90. Silverback says:

    A&F still has that creepy Hitler Youth vibe going for them.

    But I see they’re letting a few people of color into their photo shoots now.

  91. Madnessrules says:

    I should do 20 pushups just for reading these retarded comments. I know appearance is everything to that store.. Don’t apply if you can’t do a pushup or squat. Maybe they should focus of having more than two types of shirts, it would be worth the headache of the cologne and disco music. 

  92. Judy says:

    Abercrombie employees are no longer gorgeous. I have seen girls with colorful weaves and tattoos working there. The last time I was in there I saw a man with corn rows. I prayed they were just temporary holiday help. 

  93. This is their image.  They have a right to market to the audience they target.

  94. Sheckygreene says:

    The female employees will be forced to do 10 squat thrusts on the managers face.

  95. Dennis Carr says:

    Just looked a a few “comments” thrashing in the dark is closer to the truth…   

    Why does this sit have “LIKE” and not an “UNLIKE” button, like Youtube?

    Seen a couple that have EARNED “UNLIKE” like you can’t believe.

  96. Dennis Carr says:

    Just looking at the girls, ten pushups with them would be fine, prefer 100 though..  With timeouts for good performance…

  97. Maxb says:

    gym teachers make people do 50 if they curse in my school and we dont even get payed

  98. Albertiner says:

    forcing the male employees to do ten push-ups after making a mistake and
    ten squat thrusts for the ladies after performing an error.

  99. Bryan Mears says:

    They got paid to be there though so it wasn’t like it was slavery. Psssh. this is retarded.

  100. Rug Ratz says:

    We were traveling through California and going to Arizona … at a rest stop in the desert, came across a troup of Abercrombie male models from Argentina, who were sight-seeing.  Not an ounce of fat on them – all tanned, ripped and shirtless.  My daughter got her picture taken with the group … we may need photoshop to remove the drool from her chin.  LOL.

  101. dadaboy@50 says:

    Know the rules get it done don’t like it Go microwave burgers. Your local UPS is hiring loaders all the time 4-5 hrs of straight manual labor with a poss: 10 min break lost 60 pounds and feel like a million. A million what don’t know yet but I get great benefits,Mon-Fri. weekend are mine and will never be called in to cover for that fri. quack who tok off cause he partied too much while playing videos till late. but the youth of today have no inkling and will never be happy I know I was young once. But knew the value of a job especially in todays economy. 

  102. dadaboy@50 says:

    PS corporal punishment is against the law even as a parent of 2

  103. EarlGrayHot says:

    What a pathetic store.  And this report is disgusting.

  104. Ginger Holley says:

    Abercrombie’s photo shoots always make me laugh. Uh, aren’t you supposed to be a clothing store? Because your ads are telling me that if I walk in there, you’ll send me back out naked. (Just as well, because I bought an A&F shirt and it ripped when I took the tag out. Their clothes are so cheap.)

  105. Ekim Yhaclum says:

    A&F is obviously run by homos – greeeeeedy little homos – greeeeeeedy little homos with MBAs from Harvard!!

  106. buddy says:

    Now, remind me.  What are they selling?

  107. SB says:

     Is it just me or do these ads look exactly like the Calvin Klein ads in the 90s…

  108. workoutfreakgretchen says:

    Hey I see NO PROBLEM with twins, rowing twins, half clothed rowing twins, resting on the floor unclothed dudes are AWESOME!!  Bring it ON! Every other ad campaign has unclothed women lazing about at every perceivable corner.  Is it just because they are ripped naked men that everyon is excited? MORE PLEASE!!

  109. steamyrick says:

    I’ll push my dick in their ass

  110. jondrew55 says:

    Sez you Snookie

  111. jondrew55 says:

    It’s not working there, just part of the pre employment qualification process

  112. makingfunofyou says:

     Correction, the point was to instill discipline, not to humiliate.

  113. skizzrrr says:

    thought that last sentence was “check out some of their racist ad campaigns.” looking at the pictures, i may as well have been right.

  114. V_araiza says:

    look at yuor adverising so selective do nt write on stupid purist stuff….TRESemme SERIOUSLY?>

  115. SesameII says:

    I love the ads they are quite artistic and beautiful, too bad more people dont see the human body this way.

  116. anonymous says:

    Never patronize any of their stores or products because of their sleaze, not their employee policies.  Anyone who goes to work for them is not forced to do so.  If you don’t like it, go work somewhere else!

  117. Scott says:

    Whats with your profile pic??? C’mon man, put a shirt on and get over yourself.

  118. Tim says:

    The only reason I would ever go into that store is to see which hunk is working today.  Seems like they better do the ten pushups even when they are good.  Hubba hubba man.

  119. Aaron says:

     Smells better than yours too…unless that’s where your spraying your cologne.

  120. JakeDunne says:

     Your so…so…. enlightened…..

  121. Happy says:

    I’m wondering how “naked” sells clothing… not that I am against nudity…but it seems that to sell clothes one must actually show the clothes.

  122. Kirsten says:

    Thats funny, I worked there once upon a time and they told me the only reason I was hired was because I was pretty. Doesn’t surprise me at all.

  123. Paul Chung says:

    And who are you to determine what is politically correct and who gives a shit. Remember that old saying? Opinions are like assholes. Everybody has one.

  124. mybcd08 says:

    those employees would never make it in the military haha

  125. Jujubees says:

    why are people so salty…

  126. Lou Gmiter says:

    too risque’

  127. honest says:

    What the %^&?  That photo of the two girls and one guy.  How is it they are allowed to have this photos displayed in their store?       

  128. honest says:

     You wish you had one.  Nasty

  129. Kathy Johnsen LaPan says:

    You’re just giving them MORE free advertising…that’s why they do it!

  130. Suba Waroo says:

    Honestly, I wouldn’t mind if we had to do pushups in school or work when we make a mistake. The extra physical stimulation is great. And if they would proportionately scale the exercise to someone’s physical aptitude (ie: not too much for someone who can’t do a lot of pushups) then it would be completely fine. If it is an established policy that the employee KNEW before entering the job, then hell, they have no right to complain.

    I understand that A&F has a lot of bad rep for it’s mistreatment of employees/discrimination. That is wrong in principle. But understand that those sexy men and women DO draw in customers, and is yet another sales technique. People applying for that job should be aware that it’s all based on the ‘look’. 

    IMO, the person brining up the lawsuit is just someone trying to milk some cash outta A&F. As are most lawsuits. THAT is a practice I shun upon.

    (And BTW, support our troops! They chose to go into a life of hardship, but because of that, they come out strong and above the spoiled masses of modern America. That’s admirable no matter how you look at it. And their pay is nothing to be excited about either.)

  131. Zachary Zoet says:

    LEave it to Italian employee discipline in the fashion world to show how soft hearted hard bodied folks seem.

  132. Dorianescandon says:

    well,, thye do have xxl!

    lol

  133. bitchgetoverurself! says:

     most likely u a creep walking around staring at guy and girl u cant get bwahahahha fuckin stinkin perv

  134. Ejmaloney says:

    Well, were they filmed naked doing the punishments? Is a lawsuit possible, or just the threat of one usually works, about sex? This kind of thing was actually helping them keep in shape. What kind of mistakes actually–not servicing their bosses or letting their teeth get in the way during bjs? Let’s be specific here and continue to admire a store that used to be famous for its unique, practical and expensive products for the 1% and now sells very pricy rags to the masses based on blatant youthful sex appeal. It is the formula that prudish America loves and hates: Free market capitalism driven by raw sex. Only America’s love of guns is missing, but that will probably come into play when the religionists go postal over the sex.

  135. companyemails says:

    A&F.  Overpriced douchy clothes for highschool kids.  MEH!

  136. L1puck says:

    I think the twins are a PERFECT way to advertise jeans!

  137. Ralph says:

    Good idea, too many out of shape youth these days.

  138. Ralph says:

    Too many junk food junkies and gluttonous fatties

  139. @JoeWatchesTV says:

    Re group shot photo, it would only be racy if they were touching each other which they’re not. Is Stylecaster an evangelical christian style site?

  140. Dina says:

    Anyone who buys their clothes is really stupid. The clothes are so overpriced and not well made. They have to sexual adds to sell their clothes. What’s with this company?

  141. Toddjmaxwell says:

    Down on your knees…bitches

  142. Mike Callahan says:

    Problem most can’t even do 10. The video game life!

  143. Nfnull says:

     nah he’s saying why is someone whining about 10 push ups- it’s easy and its not like its a punishment that hurts you.

  144. Dennis says:

    We’re thinking that they should perhaps just host a (voluntary) boot camp workout deal where their gorgeous employees hand out towels and water bottles? Now that’s something we could get into.

  145. Beginswithaletter says:

    I think it is great. If I were of age to buy those clothes and thought that would be my result, look out Visa here we go.

  146. Amira Alex Amira says:
  147. Jvelez says:

    So they just should have fired them, and everything would have been ok….Fuck today’s youth, lazey, self centered, idiots that seem to feel owed a great life because of their very birth!!!!

  148. Ferdo says:

    How do you make an employee do square and pushh ups. They screw up you tell them to do pushups they tell you to screw yourself and walk out the door or better they stay and force you to fire them.

  149. Carlie196575 says:

    Oh c’mon….women have been used in ads for years dressed in a lot less than most of these guys. It’s about time men are used as eye candy for ads.

  150. I really do love their clothes but this is true…

  151. lululys says:

    I feel quite angry to hear this.