13 Essential Fashion Instagrams You Probably Don’t Follow—Yet

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13 Essential Fashion Instagrams You Probably Don’t Follow—Yet
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Photo: Getty Images

There probably aren’t many jobs out there for which Instagram lurking could be considered a valuable professional skill rather than a potential distraction, so I feel pretty lucky that in my line of work, it can actually a pretty productive way to “waste” some time.

Granted, I’m not talking about creeping on exes’ tagged photos—what I’m usually doing is hunting down undiscovered fashion Instagrams: fledgling brands, under-the-radar models, or just a random teenager from Minnesota with really rad style. The best discoveries invariably come from falling deep into the rabbit hole while half-watching television or listening to a podcast—perhaps because my Explore page is always a hodgepodge of whatever I’ve been looking at for stories I’m writing (plus, for no apparent reason, an array of Shia LaBeouf memes).

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At this point, I think I’ve gotten pretty good at scoping out the pages worth following—you know, not to brag or anything—and because caring is sharing, I thought I’d round up a few of my current faves. If your feed has started to feel a little stale lately, take a gander through the slideshow below—whether you’re into minimalist jewelry brands, stylish cool teens, or artsy pink imagery, you’ll hopefully find something worth a follow.

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@arpanaraya

This Nepalese New Yorker is many things—artist, jewelry designer, co-founder of online magazine DISPOSE—but one thing she never, ever is is boring.

Photo: instagram / @arpanaraya
@arpanaraya
@arpanaraya
Photo: instagram / @arpanaraya
@arpanaraya
@arpanaraya
Photo: instagram / @arpanaraya

@duonyc

Maybe I'm biased because this boutique is a neighborhood haunt, but its snaps of racks filled with minimalist clothes and stacks of vintage denim are forever enticing me to stop in for a visit.

Photo: instagram / @duonyc
@duonyc
@duonyc
Photo: instagram / @duonyc
@duonyc
@duonyc
Photo: instagram / @duonyc

@emiliaskuza

Spend way too much time obsessing over Alexa Chung's Instagram feed? Don't sleep on this Aussie model, who also happens to run one of the best-named fashion blogs I've come across in a while: Notre Lame.

Photo: instagram / @emiliaskuza
@emiliaskuza
@emiliaskuza
Photo: instagram / @emiliaskuza
@emiliaskuza
@emiliaskuza
Photo: instagram / @emiliaskuza

@youngfrankk

If you aren't immediately charmed by this Virginia-based jewelry line's delicate hand earrings, well, I'm a little disappointed—but luckily there are plenty of other chances to win you over, whether with stackable circle rings or ultra-pretty pendants.

Photo: instagram / @youngfrankk
@youngfrankk
@youngfrankk
Photo: instagram
@youngfrankk
@youngfrankk
Photo: instagram

@morganfhill

If you love bright colors, loud accessories, and OTT prints—or are just looking for inspo for your next glittery-eyeshadow look—this young designer's feed should be your first stop.

Photo: instagram / @morganfhill
@morganfhill
@morganfhill
Photo: instagram / @morganfhill
@morganfhill
@morganfhill
Photo: instagram / @morganfhill

@_callmesparkle

I'm so glad North West has made it semi-acceptable to consider a three-year-old your fashion icon because OMG how cool is this kid?!

Photo: instagram / @_callmesparkle
@_callmesparkle
@_callmesparkle
Photo: instagram / @_callmesparkle
@_callmesparkle
@_callmesparkle
Photo: instagram / @_callmesparkle

@kurt_lyle

This cool-kid brand intersperses art, architecture, and graphic design among 'grams of its killer coats, giving you a peek into the inspiration behind its incredible prints.

Photo: instagram / @kurt_lyle
@kurt_lyle
@kurt_lyle
Photo: instagram / @kurt_lyle
@kurt_lyle
@kurt_lyle
Photo: instagram / @kurt_lyle

@salemmitchell

No, it's not just you: it's impossible to look through this teenage model's feed and not come down with a serious case of freckle envy. And with gigs for Nylon, Teen Vogue, and Unif under her belt, she's certifiably one to watch.

Photo: instagram / @salemmitchell
@salemmitchell
@salemmitchell
Photo: instagram / @salemmitchell
@salemmitchell
@salemmitchell
Photo: instagram / @salemmitchell

@byfarshoes

It's hard to believe this Hungarian shoe brand just launched earlier this year—thanks in part to its impressive Instagram, which favors muted colors, rich textures, and hints of understated luxury, it's racked up a long list of fans among the influencer set.

Photo: instagram / @byfarshoes
@byfarshoes
@byfarshoes
Photo: instagram / @byfarshoes
@byfarshoes
@byfarshoes
Photo: instagram / @byfarshoes

@persephonevint

At the risk of alerting others to my go-to Etsy source for statement earrings, this store has a consistently great selection and excellent imagery—a rarer combo than you'd think.

Photo: instagram / @persephonevint
@persephonevint
@persephonevint
Photo: instagram / @persephonevint
@persephonevint
@persephonevint
Photo: instagram / @persephonevint

@innikachoo

This just-launched brand specializes in ultra-girly smock dresses and gingham matching sets—and its lookbook is one of the dreamiest I've found on the 'Gram in a while.

Photo: instagram / @innikachoo
@innikachoo
@innikachoo
Photo: instagram / @innikachoo
@innikachoo
@innikachoo
Photo: instagram / @innikachoo

@luiny

Maybe it's this model's perfect blunt-bang bob, but man do I feel like I need some of this designer's sophisticated, sculptural jewelry in my life.

Photo: instagram / @luiny
@luiny
@luiny
Photo: instagram / @luiny
@luiny
@luiny
Photo: instagram

@adrienneraquel

What can I say? I'm a sucker for a pink grid, and this photographer-art director has one of the best.

Photo: instagram / @adrienneraquel
@adrienneraquel
@adrienneraquel
Photo: instagram / @adrienneraquel
@adrienneraquel
@adrienneraquel
Photo: instagram / @adrienneraquel

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6 Majorly Unexpected Winter Nail Polish Trends to Wear Now

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  • @arpanaraya
  • @arpanaraya
  • @duonyc
  • @duonyc
  • @emiliaskuza
  • @emiliaskuza
  • @youngfrankk
  • @youngfrankk
  • @morganfhill
  • @morganfhill
  • @_callmesparkle
  • @_callmesparkle
  • @kurt_lyle
  • @kurt_lyle
  • @salemmitchell
  • @salemmitchell
  • @byfarshoes
  • @byfarshoes
  • @persephonevint
  • @persephonevint
  • @innikachoo
  • @innikachoo
  • @luiny
  • @luiny
  • @adrienneraquel
  • @adrienneraquel

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