50 Fashion YouTube Vloggers Actually Worth Subscribing To

Kristen Bousquet
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50 Fashion YouTube Vloggers Actually Worth Subscribing To
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Remember magazines? You know, they’re those rectangular paper books that used to tell you what pieces of clothing to buy and how to wear them. It seems said books — while still respected — aren’t quite considered the bastion of fashion advice they once were. Because of a nifty little invention called the world wide web, expert fashion tips have gotten infinitely more accessible, all thanks to fashion YouTubers.

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So, what do fashion vloggers do, exactly? Most post “haul” videos to YouTube, which entails showcasing all the new things they’ve bought and providing commentary on how to wear them, how much they cost, where they got them, and occasionally offering up other non-style advice. Needless to say, the most popular vloggers like perky Brit ZoellaCarli Bybel and Bethany Mota have thousands of comments per video.

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So why sit and watch fashion vloggers go on about a bunch of new skirts for 12 minutes, when you can look at blogs or troll e-comm sites? Well, for one thing, there’s the motion aspect — photos are great, but there’s something to be said for seeing those skirts in action.

Then there’s the personality aspect. So many of today’s style blogs are either over-styled, serious, or too similar. Honestly, how many “I’m hailing a cab in Céline” or “I’m eating ice cream while wearing a thousand bracelets” photos can we see? Fashion vloggers on the other hand are bubbly, happy, and inclusive — their goal probably isn’t to sit front row at New York Fashion Week — and that likely translates to their audiences.

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Like anything else on the internet, the YouTube fashion market has become oversaturated, with hundreds of thousands of haul videos to sift through. We’ve done the dirty work for you and rounded up 50 fashion YouTube vloggers you should subscribe to, whether you’re looking for hauls, how-tos, or just some fun fashion fodder.

Click through the slideshow and subscribe to 50 of our favorite fashion YouTube gurus!

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Click through for the 50 best fashion YouTube vloggers!

Dulce Candy
Dulce Candy

Name: Dulce Candy Tejada
Youtube: Dulce Candy

Dulce Candy—yes, that's her real name—covers all your shopping, DIY, makeup, beauty, hair, and fashion needs on her blog, Dulce Candy. She's fun, bright and energetic and we love her.

zoella
zoella

Name: Zoe
Youtube: Zoella

This 22-year old fashion and beauty obsessed Brit started her blog as a website in Februray 2009. She eventually got into the world of Youtube and now has over 4.5 million subscribers. 

 

All things fabulous 101
All things fabulous 101

Name: Asia
YoutubeAll Things Fabulous 101

Asia's Youtube channel specializes in helping her audience find their inner fab. She's devoted to all things fabulous: fashion, beauty, makeup, and everything in between.

Anastasjia Louise
Anastasjia Louise

Name: Anastasjia Louise
Youtube: La Madelynn

Anastasjia's classic, old Hollywood beauty and style really shows through on her channel. She films everything from hauls to lookbooks for her viewers to enjoy.

annalee and jesse
annalee and jesse

Name: Annalee and Jesse Fiorino
Youtube: Annalee & Jesse

Annalee and Jesse Fiorino's channel is truly one of a kind. The married couple takes videos together and separately to cater to different crowds. They're a perfect combination because Annalee's a hair stylist and Jesse's a photographer!

arika sato
arika sato

Name: Arika Sato
Youtube: Arika Sato

Arika is one badass chick. Her Youtube channel caters to those who love comfortable street wear but want to be sexy at the same time. She focuses on fashion, but also posts mini movies that feature some of her hilarious sketches.

beauty bitten
beauty bitten

Name: Anne
Youtube: Beauty Bitten

Anne of Beauty Bitten is the spot to find all your fashion, beauty and DIY needs. Everythings from DIY Halloween costumes to what to wear on Valentine's Day: Anne's got you covered.

beauty crush
beauty crush

Name: Sammi Maria
Youtube: Beauty Crush

A fashion styling graduate from London, Sammi Maria's Youtube channel, Beauty Drush, is everything you could ask for in a fashion/beauty channel. Oh and did we forget to mention that she has the cutest dog that pops up in some of her videos? What more can you ask for?

Becca Rose
Becca Rose

Name: Becca Rose
Youtube: Becca Rose

This London Youtubber is adorable and we love her channel. All her subscribers get to see her a lot since she posts videos every Monday, Wednesday and Friday. Take a look at what it's like to be fabulous in London with tips from Becca Rose.

Blair Fowler
Blair Fowler

Name: Blair Fowler
Youtube: Juicy Star 07

Blair's channel gives you all the tips you need to looking like your favorite celebrities, getting fit for the summer and staying fabulous for gorgeous throughout both!

Carli Bybel
Carli Bybel

Name: Carli Bybel
Youtube: The Beauty Bybel

This New Jersey gal shows her followers everything from how to highlight and contour like Kim Kardashian to how to rock the latest Spring trends.

casey holmes
casey holmes

Name: Casey Holmes
Youtube: Casey Holmes

All of Casey's 504k followers would probably agree that her channel rocks. This Georgia girl shows her audience all the best tips on everything from how to get those perfect eyebrows what to wear when the weather warms up.

Charity Vance
Charity Vance

Name: Charity Vance
Youtube: Charity Vance

At first glance on her channel, yo might think that Charity is just another Youtube fashion/beauty vlogger, but little do you know that she is actually a singer! Charity covers tons of the best songs out there (all while looking chic!).

chriselle Lim
chriselle Lim

Name: Chriselle Lim
Youtube: Chriselle Lim

Chriselle Lim, a Wardrobe Stylist turned Personal-Style Blogger and Youtuber, has been creating quite a stir in the fashion industry chronicling her personal style, DIY projects and daily inspirations. She started her chanell in 2011, and now has generated over 28 million views on her channel.

clothes encounters
clothes encounters

Name: Jenn Im
Youtube: Clothes Encounters

Jenn Im created her Youtube channel with quite the clever name, Clothes Encounters. Born and raised in LA, Jenn's channel is a vlog of style musings, tutorials and lifestyle advice.

cutie pie marzia
cutie pie marzia

Name: Marzia Bisognin
Youtube: Cutie Pie Marzia

Marzia has over 3 million subscribers on her channel so that must mean she's onto something. She makes videos about anything that interests her and posts them on Wednesdays and Saturdays.

Elle Fowler
Elle Fowler

Name: Elle Fowler
Youtube: All That Glitters 21

With over a million subscribers, Elle Fowler covers fashion but she also goes the extra mile and talks home decor, health and recipes. 

evelina
evelina

Name: Evelina Barry
Youtube: Fashion with Evelina

Who couldn't love Evelina with her amazing lavendar hair? On Fashion with Evelina, you'll see some really amazing videography skills mixed with top-notch fashion sense for a perfect combination of fashion videos.

From Head to Toe
From Head to Toe

Name: Jen Chae
Youtube: From Head to Toe

Jen's really got you covered on everything—literally from head to toe. By trade, she's a designer and freelance makeup artist turned blogger/Youtubber. She's had her channel since 2008!

 

hearts and hauls
hearts and hauls

Name: Paige Norris
Youtube: Hearts and Hauls

Paige Norris, a Los Angeles native, makes awsome fashion videos. She'll show you everything you need to know from how-to make a shirt that Kendall Jenner wore to what's in her handbag.

Heidi Cupcake
Heidi Cupcake

Name: Heidi 
YoutubeHeidi Cupcake

Heidi is a 20-something who started her channel as a creative outlet and it has bloomed into a channel with over 75k subscribers. She's a mother, student and a lover of all things fashion and beauty and boy, does she prove it on Heidi Cupcake.

in the frow
in the frow

Name: Victoria Magrath
Youtube: In The Frow

This pink-haired London fashion blogger actually teaches fashion in the UK. The 24-year old is a huge Jeffery Campbell, Zara and Topshop lover.

Kalyn Nicholson
Kalyn Nicholson

Name: Kalyn Nicholson
Youtube: Kalyn Nicholson

The blue-eyed bombshell that is Kalyn Nicholson loved to blog about fashion. She's currently obsessed with flower headbands and all things summer. She even shows how to make your own kimono on her channel—a must see.

LaurDIY
LaurDIY

Name: Lauren Rihimaki
Youtube: LaurDIY

Lauren's channel is straight adorable. She's a graphic communications student in Toronto. You'll get to see all her hilarious boyfriend on her channel as well. 

Love Chic Styling
Love Chic Styling

Name: Jo Wee
Youtube: Love Chic Styling

Jo Wee is an Australian fashion vlogger. By day she works in marketing and by night she's a super successful fashion vlogger. Check out some of her clothing hauls (and get super jealous!).

Lily Melrose
Lily Melrose

Name: Lily Melrose
Youtube: Lily Melrose

Lily blogs about all the coolest United Kingdom fashions from everything from Topshop to Primark. She even shows her viewers designer dupes than you can get for less! Say no more.

meghan rienks
meghan rienks

Name: Meghan Rienks
YoutubeMeghan Rienks

Meghan is a 20 year-old Youtubber as well as an aspiring actress. In June 2010, she posted her first Youtube video and her channel now has over 789k subscribers. Talk about total success.

miss shari
miss shari

Name: Shari O'Connor
YoutubeMiss Shari

Shari claims that she has an "unhealthy" obsession with fashion—and trust us, we're right there with her. On her Youtube channel, she'll teach you everything you need to know about gift giving, buying clothing and beauty as well.

mouldy fruit
mouldy fruit

Name: Zara
Youtube: Mouldy Fruit

Zara is truly an individual. She took a shot and named her channel Mouldy Fruit—but it's totally the oppsite since it's fresh, bright and totally fufilling.

pink so foxy
pink so foxy

Name: Christine
Youtube: Pink So Foxy

Call her the queen of DIY because she has a DIY solution for just about every fashion problem you can think of. Organizing jewelry is no match for Christine and she'll show you step-by-step on her channel.

hey claire
hey claire

Name: Claire Marshall
Youtube: Hey Claire

Perhaps the most creative videographer on Youtube, Claire's videos are so informative but also super nice to watch. This covered-in-awesome-tattoos blogger even has her own blog to go along with her channel, Hey Claire.

sarah belle
sarah belle

Name: Sarah Belle
YoutubeSarahbelle93x

This Kentucy-based Youtube vlogger is great at delivering a great balance between how-to videos and videos about her real life. You really get to know the 19-year old blogger just by checking out her videos.

Shaaanxo
Shaaanxo

Name: Shannon
Youtubeshaaanxo

This 21-year old claims to be "your average girl..except maybe a little more obsessed with beauty". The New Zealand native even owns her own makeup brush line!

shannon barkerr
shannon barkerr

Name: Shannon Barker
YoutubeShannonBarkerr

Shannon has the coolest California vibe—and you'll totally learn that from her videos. She'll cover all the Cali cool topics from Coachella to what she wore to the Bangerz tour.

SHELBY CHURCH
SHELBY CHURCH

Name: Shelby Church
YoutubeShelby Church

We love that Shelby doesn't focus on just fashion or beauty. She has some really informative and beneficial videos too like "7 Ways to Make Money on the Internet" or "Healthy School Lunch Ideas".

So Totally Vlog
So Totally Vlog

Name: Lexi A-N
Youtube: So Totally Vlog

24-year old blogger, Lexi of So Totally Vlog, is a half-English, half-Greek chick living in London. She claims her heart lives in Miami (ours too, Lexi, ours too). You have to check out her videos—especially the one where she shows you how to do your makeup like Beyonce!

Style Secrets
Style Secrets

Name: Nai
Youtube: Style Secrets

On Nai's channel, Style Secrets, you'll get an inside scoop on some really amazing fashion hauls and look books that will help you find a really awesome outfit for any occasion. 

sunbeamsjess
sunbeamsjess

Name: Jessie
Youtube: Sunbeams Jess

Jessie, a 19-year old fashion Youtubber from London loves literally everything about fashion and beauty. She'll show you some super amazing London fashions that you'll love so much you might consider traveling to London!

tanya burr
tanya burr

Name: Tanya Burr
YoutubeTanya Burr

With over 2 million—yes, we said million—subscribers, you know that Tanya has something awesome to offer. We love her mix between fashion, beauty and interior design. She also shows some really amazing baking tips!

Tati
Tati

Name: Tati
Youtube: Glam Life Guru

Tati's motto, "Add a little glamour and style to your world without going broke," may be the reason why we truly love her. Let's be honest—we can all use some moving saving tips and Tanya's here to give them to us!

tess christine
tess christine

Name: Tess Christine
Youtube: Tess Christine

In April 2011, Tess started her Youtube channel to share her own fashion and beauty tips with the world. She's now up to over 583k subscribers! Jealous!

That's Heart
That's Heart

Name: Heart
YoutubeThat's Heart

This girl's name is actually heart—and she shows that hers is defintely filled with a love for fashion. Heart will show you all her must-have items for each season and will also dip into her personal life!

the chic natural
the chic natural

Youtube: The Chic Natural

Okay, this chick's look book videos are seriously awesome! We have to say we wish we had some of the awesome items that she shows off!

The Persian babe
The Persian babe

Name: Barbara
Youtube: The Persian Babe

Barbara, a 20-year old student/shopaholic, is great at showing the amazing products she purchased. She even has an Outfit of the Day series along with an Outfit of the Night series—perfect for planning your outfits for any occasion.

vagabond youth
vagabond youth

Name: Amy Vagabond
YoutubeVagabond Youth

Amy Vagabond is a 19 year old Los Angeles native. She is currently the CEO & founder of vintage boutique Vagabond Youth along with her Youtube channel running with the same time. If that wasn't impressive enough, she's a dull time UCLA student. Talk about successful.

Wendy Bentley
Wendy Bentley

Name: Wendy Bentley
YoutubeBentley Blonde

Born and raised in a small Maryland town, Wendy is one of the chicest fashion Youtubbers around. Oh, and did we forget to mention that she is the mother to the most adorable Shiba Inu on the planet?!

Qifei Zou
Qifei Zou

Name: Qifei Zou
Youtube: Qifei Zou

Qifei does some really amazing collective hauls. She also loves to help her viewers style items with her "How I Style" videos featuring items like Doc Martens.

Sccastaneda
Sccastaneda

Name: Sonia Castaneda
YoutubeSccastaneda

This California girl will show you everything you need to know about fashion and beauty. She also dips into health and exercise so you can stay looking—and feeling—amazing!

The Camera Lies Beauty
The Camera Lies Beauty

Name: Amy Pocock
YoutubeThe Camera Lies Beauty

The Camera Lies Beauty is run by 19 year old Londoner, Amy Pocock. Amy has a serious passion for cats, cups of tea and vintage. We love that her style is so diverse! One day she's rocking glittery dresses the next, beanies!

emilie clark
emilie clark

Name: Emilie Clark
YoutubeEmilie Clark

Canadian Youtube fashion blogger, Emilie Clark, clearly loves fashion—and affordable fashion at that (we thank her for that!).
Oh and she's a radio announcer too. How cool is that?! 

doll face beauty
doll face beauty

Name: Emani
YoutubeDoll Face Beauty

Emani claims to be "just a girl who talks to her camera", but in reality, she's actually talking to her 72k subscribers! The 17-year old Youtubber will show you her favorite fashions from month to month and tons more.

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  • Fashion-Vloggers Jumbo
  • Dulce Candy
  • zoella
  • All things fabulous 101
  • Anastasjia Louise
  • annalee and jesse
  • arika sato
  • beauty bitten
  • beauty crush
  • Becca Rose
  • Blair Fowler
  • Carli Bybel
  • casey holmes
  • Charity Vance
  • chriselle Lim
  • clothes encounters
  • cutie pie marzia
  • Elle Fowler
  • evelina
  • From Head to Toe
  • hearts and hauls
  • Heidi Cupcake
  • in the frow
  • Kalyn Nicholson
  • LaurDIY
  • Love Chic Styling
  • Lily Melrose
  • meghan rienks
  • miss shari
  • mouldy fruit
  • pink so foxy
  • hey claire
  • sarah belle
  • Shaaanxo
  • shannon barkerr
  • SHELBY CHURCH
  • So Totally Vlog
  • Style Secrets
  • sunbeamsjess
  • tanya burr
  • Tati
  • tess christine
  • That's Heart
  • the chic natural
  • The Persian babe
  • vagabond youth
  • Wendy Bentley
  • Qifei Zou
  • Sccastaneda
  • The Camera Lies Beauty
  • emilie clark
  • doll face beauty

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