See Now, Buy Now: The Best Pieces to Shop Straight Off the Fashion-Week Runways

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See Now, Buy Now: The Best Pieces to Shop Straight Off the Fashion-Week Runways
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Photo: ImaxTree

The words “See now, buy now” have been the buzziest of buzzwords at Fashion Month this season, with many major designers stepping outside the usual six-month-out schedule to dip their toes into the brave new world of instantly available collections catering to the digitally-savvy consumer.

In New York, Ralph Lauren debuted what he called “The September Collection” with splashy back-to-back runway shows outside the brand’s Madison Avenue flagship, after which more than 150 pieces went on sale in the store, online, and with select retailers; in London, Tom Ford sent models swishing down the runway in padded jackets, tweed skirts, and long-sleeve sequin gowns (shoo-ins for the upcoming awards season), and following the show launched the full collection, complete with look book and ad campaign, while Burberry trotted out haute sleepwear layered so perfectly that you couldn’t help but want to browse through the selection at Bergdorfs, Saks, and Barneys immediately after the designer took his final bow.

MORE: The 8 Biggest Trends from Milan Fashion Week

It wasn’t only those trafficking in $10,000 dresses and $2,000 boots that made a play for the impatient shopper, either: Contemporary brands like Club Monaco and Rebecca Minkoff presented fall collections at New York Fashion Week in September, during what—in name at least—were the Spring 2017 shows. Thakoon, which for years shared the shelves with high-end labels like Derek Lam and Altuzarra, shifted this season to a direct-to-consumer model at a more approachable price point, and the floral dresses, faux-mink coats, and cozy ribbed sweaters he showed last month are now being rolled out online and in his new flagship Soho store in limited-edition releases every two or so weeks.

Another headliner of the season, Gigi Hadid‘s collaboration with Tommy Hilfiger, has already begun to sell out online (no surprise here: The looks Gigi wore in the show were the first to go), but you can still snag some of the nautical-Americana looks—think bombers, military coats, and anchor-emblazoned tees—at Tommy.com and at retailers like Selfridges and ASOS.

MORE: Fall Wish Lists: What 8 STYLECASTER Editors Are Dying to Buy This Season

Paris designers have been notably reluctant to adopt the see-now-buy-now model—so even if you happen to have a few grand burning a hole in your pocket, don’t get your hopes up about getting your hands on one of Chanel’s chain-strap robot bags till spring. One exception was Off-White’s Virgil Abloh, who included one handbag in his recent show that went on sale in stores and online October 2. The Binder Clip bag, a cross-body style that’s already begun making the street-style rounds, is “a sign of the times,” Abloh told WWD. “I personally like the idea of being able to get something I like right away versus waiting six months to purchase it.”

While it remains to be seen whether this shakeup of the fashion system is the way of the future, in many ways, it makes Fashion Month more relevant than ever to those outside the fashion industry—especially those in the market for a shiny new fall wardrobe. Ahead, we’ve tracked down our favorite pieces from the newly-shoppable shows—some fairly affordable (hello, $150 velvet booties!), others, well, not so much (looking at you, $12,000 Tom Ford gown). In the end, you’re voting with your dollars—and you can be sure designers are paying close attention to where they’re going.

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Topshop Unique Fall/Winter 2016
Topshop Unique Fall/Winter 2016
Photo: ImaxTree

Unique Irving Blouse, $280; at Topshop

Topshop Unique Fall/Winter 2016
Topshop Unique Fall/Winter 2016
Photo: ImaxTree

Unique Wallace Slip Dress, $300; at Topshop

Burberry
Burberry
Photo: ImaxTree

Burberry Military Wool Jacket, $2,795; at Bergdorf Goodman

Burberry Washed Cotton Voile Tie-Neck Top, $995; at Bergdorf Goodman

Burberry Striped Sateen Panama Pants, $995; at Bergdorf Goodman

Leather and Snakeskin Cut-Out Platform Boots, $1,795; at Burberry

Burberry
Burberry
Photo: ImaxTree

Burberry Mulberry Silk Dressing Gown, $1,995; at MyTheresa

Burberry Mulberry Silk Pajama Shirt, $895; at MyTheresa

Burberry Printed Pajama Trousers, $995; at MyTheresa

Burberry Denim Jacket, $1,495; at MyTheresa

Burberry Ruffle Evening Bag, $3,295; at Barneys New York

Burberry Westmarsh Embellished Boots, $1,795; at MyTheresa

Tommy Hilfiger x Gigi Hadid
Tommy Hilfiger x Gigi Hadid
Photo: ImaxTree

Tommy x Gigi Shell Jacket, $360; at Selfridges & Co.

Tommy x Gigi Leather Boot, $185; at Tommy Hilfiger

Tommy Hilfiger x Gigi Hadid
Tommy Hilfiger x Gigi Hadid
Photo: ImaxTree

Tommy x Gigi Wool Blend Military Coat, $395; at Luisaviaroma

Tommy x Gigi Leather Mini Skirt, $350; at Luisaviaroma

Tommy x Gigi Striped Boatneck Sweater, $135; at Macy’s

Thakoon
Thakoon
Photo: ImaxTree

Pleat-Trim Butterfly Georgette Maxi Dress, $625; at Thakoon

Thakoon
Thakoon
Photo: ImaxTree

Faux Mink Coat, $795; at Thakoon

Lace Silk Crepe de Chine Dress, $650; at Thakoon

Club Monaco
Club Monaco
Photo: ImaxTree

Poella Top, $395; at Club Monaco

Lila Dress, $269; at Club Monaco

Anisa Embroidered Bootie, $449; at Club Monaco

Club Monaco
Club Monaco
Photo: ImaxTree

Poelle Sweater, $159.50; at Club Monaco

Braxlee Cropped Pant, $198.50; at Club Monaco

Yuulia Three-Strapped Heel, $329; at Club Monaco

Tom Ford
Tom Ford
Photo: ImaxTree

Khaki Camouflage Padded Hip Jacket, $2,950; at Tom Ford

Couture Tweed Midi Skirt with Removable Leather Tabs, $1,850; at Tom Ford

Thigh-High Buckle Boot, $2,950; at Tom Ford

Tom Ford
Tom Ford
Photo: ImaxTree

Embroidered Cowl Back High-Neck Gown, $11,950; at Tom Ford

Off-White
Off-White
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Off-White Red Binder Clip Bag, $1,150; at Ssense

Rebecca Minkoff
Rebecca Minkoff
Photo: ImaxTree

Alfonso Top, $128; at Rebecca Minkoff

Ananke Dress, $198; at Rebecca Minkoff

Rebecca Minkoff Lizelle Tall Suede Point-Toe Boots, $395; at Saks Fifth Avenue

Florence Saddle Bag, $295; at Rebecca Minkoff

Embroidery Floral Guitar Strap, $95; at Rebecca Minkoff

Rebecca Minkoff
Rebecca Minkoff
Photo: ImaxTree

Claire Dress, $268; at Rebecca Minkoff

Johnston Top, $198; at Rebecca Minkoff

Luggage Runway Bag, $395; at Rebecca Minkoff

Bojana Too Boots, $150; at Rebecca Minkoff

Opening Ceremony
Opening Ceremony
Photo: ImaxTree

Striped Mock Neck Sweater, $350; at Opening Ceremony

Mercer Ruffle Top, $350; at Opening Ceremony

Opening Ceremony
Opening Ceremony
Photo: ImaxTree

William Circle Ruffle-Sleeve Dress, $475; at Opening Ceremony

Ralph Lauren
Ralph Lauren
Photo: ImaxTree

Ralph Lauren Western Crepe Button-Down Top, $2,690; at Bergdorf Goodman

Ralph Lauren Bead-Fringed Midi Skirt, $6,990; at Bergdorf Goodman

Ralph Lauren
Ralph Lauren
Photo: ImaxTree

Margerie Silk Jumpsuit, $3,990; at Ralph Lauren

Moschino
Moschino
Photo: ImaxTree

Minidress, $895; at Moschino

Shoulder Bag, $950; at Moschino

Moschino
Moschino
Photo: ImaxTree

Long-Sleeve Sweater, $795; at Moschino

Backpack, $695; at Moschino

Preen by Thornton Bregazzi
Preen by Thornton Bregazzi
Photo: ImaxTree

Topaz Top, $956; at Preen by Thornton Bregazzi

Gavenia Skirt, $2,387; at Preen by Thornton Bregazzi

Preen by Thornton Bregazzi
Preen by Thornton Bregazzi
Photo: ImaxTree

Naidra Polo Shirt, $218; at Preen by Thornton Bregazzi

Neala Jeans, $558; at Preen by Thornton Bregazzi

Vivienne Westwood
Vivienne Westwood
Photo: ImaxTree

Naxos Dress, $1,760; at Vivienne Westwood

Vivienne Westwood
Vivienne Westwood
Photo: ImaxTree

Ios Dress, $2,340; at Vivienne Westwood

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24 Next-Level Ways to Absolutely Live in Your Sneakers This Fall

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  • Topshop Unique Fall/Winter 2016
  • Topshop Unique Fall/Winter 2016
  • Burberry
  • Burberry
  • Tommy Hilfiger x Gigi Hadid
  • Tommy Hilfiger x Gigi Hadid
  • Thakoon
  • Thakoon
  • Club Monaco
  • Club Monaco
  • Tom Ford
  • Tom Ford
  • Off-White
  • Rebecca Minkoff
  • Rebecca Minkoff
  • Opening Ceremony
  • Opening Ceremony
  • Ralph Lauren
  • Ralph Lauren
  • Moschino
  • Moschino
  • Preen by Thornton Bregazzi
  • Preen by Thornton Bregazzi
  • Vivienne Westwood
  • Vivienne Westwood
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