Behind the Scenes of Gucci’s Fall Campaign

Gucci released a video to accompany their Fall 2009 campaign. It goes behind the scenes, but it definitely isn’t your average behind the scenes video. The models speak over each other as one introduces him or herself as a Biblical figure or ancient god, or in Abbey Lee’s case, Penny Lane. The moody music seems to indicate that they are taking the video very seriously. Too bad it doesn’t make modeling look very fun.