What: A set of beer coozies with cheeky messages from hip new brand Superkoldie.
Why: “To all the ladies in the place with style and grace, keep it classy this Superbowl with the cutest (and koolest) foam accessory for your frosty adult beverage,” Superkoldie co-founder Kelly Blumberg insists.
And we have to confess, with direct lines like, “Everything’s great when you don’t give a s–t,” as well as punny statements like, “Beauty lies in the eyes of the beer holder,” we really want to accessorize our Super Bowl party looks with these colorful drink holders.
How: Well, the obvious use is to keep your ice-cold brewskies ice-cold for longer; but we also kind of love the idea of keeping non-alcoholic beverages in them. Enjoying a steaming hot latte? Throw a beer coozie on it. Want to sip on an ice-cold Diet Coke while taking in the big game? Throw a coozie on it.
No matter how you cut it, these are just plain awesome.
Beer Coozie, $10; at Superkoldie