Vera Wang’s First Makeup Collection At Kohl’s

Shannon Farrell
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Photo: Styleite

Partnering with Estee Lauder’s BeautyBank, Vera Wang is launching a 74-piece color cosmetics collection for Kohl’s that will hit stores this April.

“It completes my Kohl’s universe,” Wang told WWD. “Also, a pop of color is such a gorgeous way to let your natural beauty shine through. It’s the ultimate accessory.”

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The line includes lipsticks, eye shadows, concealer, eyelash serum and more. No nail polish, yet, but she told WWD her daughters are nudging her to do a line. “It’s an obsession in my home.”

Because of her belief in the importance of skin maintenance, each product is a combination of color and treatment.

The products range from $16.50 to $39.50, which is very much in line with her other products currently at Kohl’s. At first glance, the line seems to consist of mostly neutrals. We haven’t seen any bold colors, unlike other lines coming out this spring.

What are your first impressions of Wang’s cosmetic collection? See anything you’re dying to try out?

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