Torrid Just Launched a Majorly Impressive Beauty Line

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Torrid Launches Beauty
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Photo: Courtesy of Torrid

Over the past decade, Torrid has shed its mall-brand reputation for something a little more, well, fresh. The plus-side store has seen an Empire-inspired line, a Rebel Wilson-designed collection, and a denim campaign that starred some of the store’s own employees, all in the past year and a half alone. And now, just in time for the holidays, Torrid’s launching its own beauty line, out now.

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“We know that our girl loves beauty,” Lauri Schell, Torrid’s Divisional Merchandise Manager of Beauty and Accessories, told us. “We did our homework and developed a line with colors that are on-trend, long-lasting, and feel great on your skin. Our cute packaging is also a plus!”

In addition to liquid liners, glosses, and eyeshadow palettes, Torrid debuted tools—beauty sponges, makeup brushes, and even a pair of tweezers—priced between $7 and $25. As for what’s next up? “We’re exploring opportunities within the hair and skin categories,” Schell confirmed. “So stay tuned!”

Click through to see our favorites from the new collection.

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Torrid Spicy Red Lip Crayon, $8.90; at Torrid

Photo: Torrid

Torrid Flower Print Eyeshadow Palette, $24.90; at Torrid

Photo: Torrid

Torrid Champagne Nail Polish, $6.90; at Torrid

Photo: Torrid

Torrid Barely There Lip Gloss Tube, $6.90; at Torrid

Photo: Torrid

Torrid Beauty Sponge Pack, $12.90; at Torrid

Photo: Torrid

Torrid Floral Print Tweexer, $8.90; at Torrid

Photo: Torrid

Torrid Glitter Skull Nail Polish, $5; at Torrid

Photo: Torrid

Torrid Matte Lip Cream, $6; at Torrid

Photo: Torrid

Torrid Eyelash Curler, $8.90; at Torrid

Photo: Torrid

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