In theory, we should hate August. It’s hot as hell, humidity is peaking, and it’s a buzzkill of a reminder that weekend getaways and summer Fridays are coming to an end. But instead of going into mourning on July 31, there was literally only one thing the beauty-obsessed could think about: The start of any month, no matter how shitty it may be, means that Sephora is unloading brand-spanking-new arrivals.
Yup, Sephora’s new August beauty products are officially here, and they’re so good that they’re making us forget about our end-of-summer woes (for a minute, anyway). And lest you don’t have time to sort through the massive selection of new skincare, makeup, and hair products, we sifted through every one to scope out the seven you can’t pass up on—all of which are under $20. It’s a tough job, but we’re not complaining.
See our seven top picks ahead, including a frizz-taming serum from Kiehl’s and a caramel-scented lip balm from Fresh. And while you’re at it, make a mental (or Gcal) note to check this space next month for our September favorites.