Check Out YouTube Star Michelle Phan’s New Makeup Line, em

Wendy Rodewald
Check Out YouTube Star Michelle Phan’s New Makeup Line, em
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When Michelle Phan started posting tutorials on YouTube in 2007, she was one of only a handful of beauty gurus creating online videos. Today she has more video subscribers than Lady Gaga and finally, a makeup line of her own. Em Michelle Phan launched online last night, and if her 5.3 million fans on social media have anything to say about it, the debut is about to be a big deal. Here's a look at a few of the standout offerings in the 250+ piece line. Best Lipstick Looks to Wear This Fall

Photo: © Getty Images

Em's flagship product is the iPad-sized Life Palette, which includes 36 shades of eye, cheek and lip colors themed around specific life moments. The idea came to Phan in a dream. Party Life Palette ($75, emcosmetics.com) These Liners Simplify Your Cat Eye

Photo: © Getty Images
Photo: © Getty Images
Photo: © Getty Images
Photo: © Getty Images
Photo: © Getty Images
Photo: © Getty Images

Chiaroscuro contour and highlighting stick ($25, emcosmetics.com) The Best Makeup for Your Eye Shape

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Pillow Plush Cushiony lip balm ($15, emcosmetics.com) The Ultimate Travel Beauty Packing List

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Photo: © Getty Images

Phan describes her Makeup Mood Enhancer Illuminating skin filter ($25, emcosmetics.com) as an Instagram filter for your complexion. How to Get Ready Faster: Tips to Speed Up Your Beauty Routine

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Shade Play Artistic Cheek Color Palette($28,emcosmetics.com) How to Find the Best Blush for Your Skin Tone

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Lip Color Mixing Palette($28,emcosmetics.com) The Best Mascaras to Try Right Now

Photo: © Getty Images
Photo: © Getty Images

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