Megan Fox is tapping into her primal side in the just-released ads for Avon’s latest fragrance, Instinct. The brand revealed today that the Transformers star will serve as the face of both the men’s and women’s versions of the “exotic” new scents, set to debut this fall in Europe, followed by the U.S. and other regions in 2014.
“This is a sexy fragrance for a sexy woman,” Fox says in a behind-the-scenes video from the campaign shoot, shot on location in a tropical locale. “There’s just something very primal about it. It’s about letting go of your inhibitions and really experiencing yourself,” says the actress, who recently wrapped shooting on Teenage Mutant Ninja Turtles, to be released in 2014.
The women’s version of the scent is a lush, fruity floral with notes of sparkling greens, camellia and sandalwood, while the men’s scent is a woody aromatic. In the ads, Fox cozies up with a hot male model while wearing a curve-hugging animal print dress as steam rises from the jungle. What’s more primal than that?