She might only be 19, but Madonna’s daughter Lourdes Leon just landed a major campaign. Late last night, designer Stella McCartney announced that Lourdes, or Lola, as she prefers to be called, is one of the frontwomen for McCartney’s new fragrance, POP by Stella McCartney.
So happy to have Lola on the POP team! Lola, who I’ve known her entire life, is at the beginning of her career as a performing artist. She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground! X Stella #POPNOW #LolaLeon
Part 1/2 // “Together as one these strong women are a force to be reckoned with.” – Stella McCartney Introducing the POP by Stella McCartney fragrance campaign featuring four creative talents: musician Grimes (@actuallyGrimes) and performing artist Lola Leon together with actress and campaigner Amandla Stenberg and animal activist Kenya Kinski-Jones. Shot by @_Glen_Luchford. POP will be available worldwide at #StellaMcCartney.com and select Stella stores soon, in @Sephora in the US from March 18th and in select retailers globally by July. #POPNOW
Lourdes is joined in the campaign by cool teens Amandla Stenberg, Grimes, and fellow famous progeny, Kenya Kinski-Jones. McCartney said that she selected the girls because, “Together as one, these strong women are a force to be reckoned with.”
This isn’t Lourdes’ first foray into fashion, however; she helped her mother create the teenage fashion label Material Girl in 2010.