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Lauren Conrad To Launch Yet Another Fashion Line

Lauren Conrad To Launch Yet Another Fashion Line

Lauren Conrad

Lauren Conrad

Lauren Conrad is launching her third fashion line. The former Hills star–who has a range of casual wear which is sold in Kohl’s department store–has revealed she is set to create a high-end boutique line, which will have a more exclusive feel to it.

She said, “It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point–very different.”

Lauren admitted that while she enjoyed working with Kohl’s, she is excited to be branching out on her own and launching a more upmarket brand. She said, “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”

Lauren’s first range–Lauren Conrad Collection, also a high-end fashion line–was retired in 2009 in favor of the more affordable range LC Lauren Conrad

Explaining her decision at the time Lauren said, “It was just kind of a battle I had because I wanted to do a higher-end line–I wanted to do a contemporary line, but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me. So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place.”

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