Lauren Conrad is launching her third fashion line. The former Hills star–who has a range of casual wear which is sold in Kohl’s department store–has revealed she is set to create a high-end boutique line, which will have a more exclusive feel to it.
She said, “It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point–very different.”
Lauren admitted that while she enjoyed working with Kohl’s, she is excited to be branching out on her own and launching a more upmarket brand. She said, “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”
Lauren’s first range–Lauren Conrad Collection, also a high-end fashion line–was retired in 2009 in favor of the more affordable range LC Lauren Conrad
Explaining her decision at the time Lauren said, “It was just kind of a battle I had because I wanted to do a higher-end line–I wanted to do a contemporary line, but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me. So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place.”