What a way to start the day: with major, major hair news. Kim Kardashian is now a platinum blonde.
Though Kim is no stranger to lighter hairfamously telling People that husband Kanye West loved her blonde, and pranking the paparazzi with a blonde wig back in Junethis solid, near-white shade is a complete departure from her previous, honey-blonde ombre. Worn pushed back from her face with her dark brows and signature eye makeup (including perfect eyelashes), it’s a very fashion-y, editorial look. It definitely makes an interesting contrast with sister Khloe’s new, more natural blonde highlights.
This platinum is the work of superstar colorist Lorri Goddard, known in Hollywood circles as “The Blonde Whisperer.” Kim posted on her instagram that this very white shade was achieved in a single sittingclearly not an easy undertaking for someone with hair as naturally dark as Kim’s is.
Here’s another shot from Kim’s instagram, clearly showing the much shorter length. This post-platinum cut was done by Gregory Russell, who managed to eliminate any chemically-damaged ends without sacrificing much length.
We love that Kim took this platinum risk: it’s definitely a strong look, and we’re incredibly into it. We’ll be keeping an eye on Kourtney’s hair over the next few days; in a world where two out of three Kardashians are blonde, anything is possible.
Read more:Khloe Kardashian Goes Blonde.