Kiehl’s Launches Its First Nail Polish, and It’s Black and “Cool”

Rachel Adler
Kiehl's LifeRide

Kiehl’s LifeRide 2014 Logo, Courtesy of Kiehl’s

In a move that no one saw coming, Kiehl’s has announced that they will be introducing a nail polish this July. The go-to skin care brand is launching a black, glossy lacquer to benefit amfAR in the fight against AIDS — just in time for the company’s annual LifeRide motorcycle trip across country.

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Chris Salgardo, president of Kiehl’s told WWD, “We’ve had motorcycles [in our stores] for 40-plus years, and we’ve always had that biker-esque image, so we thought black would be great.” The polish (which will be formaldehyde free, of course) will be released in late July, to coincide with their motorcycle trip – a journey meant to raise awareness of HIV and raise funds for amfAR – and now this polish will also contribute to the cause. Salgardo noted that the annual convoy of bikers was meant as a way to “start the conversation,” and “our nails will look badass along the way.”

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The polish has yet to be named, but will be for sale at all Kiehl’s locations and priced for about $15 to $18. And in Salgardo’s words, “It is cool, cool, cool.”

[WWD]

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