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We’ve reached Kardashian saturation — they’re present within all realms of entertainment and commerce and I’ve resigned myself to the fact that I will probably be reading about this damn family until the day that I die.
Still, when the Kardashian Beauty Black Seed Oil Hair Care Line landed on my desk recently, I resolved to give it a shot for a couple of reasons. I’d always heard surprisingly glowing reviews of their other beauty products like their self-tanner and flat irons, and I figured that the Kardashians, with their very processed hair (why else do you think they rely on weaves so much?) would be great experts at helping me care for my own very damaged hair, which has been a sad victim of many double processes in my ever-elusive pursuit of the perfect silvery-platinum shade.
I opted to try their Black Seed Oil shampoo, conditioner, conditioning mist, oil elixir, and deep conditioning mask, all of which will be debuting at retailers and online this month. Black seed oil apparently has tons of essential fatty acids like omega 6s and omega 3s, as well as antioxidants and vitamins, all of which my very tortured hair desperately needs.
The first thing I noticed about the line was the very pungent, highly artificial scent all the products had — sort of a sweet, musky floral, like a poor man’s version of Viktor & Rolf’s Flowerbomb. The scent followed me from when I slathered on the shampoo to long after I rinsed the deep conditioning mask out of my hair. That being said, the Kardashians really do know what they’re doing when it comes to hair care because all of the products did exactly what they claimed to do and more — my tortured, bleached, and painfully dry hair was ultra-smooth and soft after doing the full regime — and at a price point that was refreshingly affordable, since most hair care can set you back a pretty penny. Here’s how each of the products worked out for me.
Black Seed Oil Rejuvenating Shampoo ($12.50): This shampoo gently cleansed my hair without making it feel stripped of all moisture, which was a major factor for me — none of that “squeaky clean” feeling, which is basically the worst thing since it means that your hair has none of its natural oils. Heavy scent aside, it left my scalp feeling fresh and clean, which is saying a lot since I try to limit washing my hair only twice a week since I started bleaching my hair and things can get a little gamey.
Black Seed Oil Rejuvenating Conditioner ($12.50): As far as conditioners go, this one is ace. It wasn’t too thin and I felt like it really moisturized my hair without making it feel like an oil slick. My ultra-coarse and dry mane felt noticeably smoother and softer after using this.
Black Seed Oil Liquid Hydration Masque ($13.99): This was my favorite product from the Black Seed Oil line — it really made a world of difference as far as my hair’s softness after I used it. It smoothed out my frizzy patches and deeply hydrated my very parched strands. They suggest leaving it on for 10-15 minutes, but I opted to leave it on for an hour because my hair is THAT dry; even after leaving it on longer, it didn’t make my hair limp or greasy — it was just extra soft and smooth. Apply it after washing and conditioning or to damp hair on its own for hair that’s super moisturized and shiny.
Black Seed Oil Leave-In Conditioner Mist ($13.99): The conditioning mist preps your hair for heat tools, but I opted to use it as a detangle agent. The spray pump applicator is a little clunky and doesn’t distribute the product very evenly, but I did like the way that the conditioning mist made my hair feel (soft and smooth) and it definitely painlessly detangled my hair.
Black Seed Oil Elixir ($18): I have mixed feelings about this product. On one hand, it’s a really great hair oil — it comes out of its pump dispenser as a sort of oil gel, which you can then apply with your hands to the ends of your hair (dry or damp, I prefer dry) to add some subtle shine and moisture. The little bit of elixir that’s left on your palms after you apply it to your ends also works as a great flyaway tamer for stray hairs — just run your palms over your hair. You can also use it as a hot oil treatment, by applying it to your hair and then putting a shower cap and hot towel around your head — versatile! However, my conflicting feelings about this product come from the overwhelming perfume that they put into it — for some reason, that musky sweet floral scent that they used for these products is 1000x more potent in this hair oil, which is a real shame as it’s the perfect finishing step.