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The couple, who announced their separation last week, signed a deal to create a clothing line for Kohl’s with Tommy Hilfiger. Although their designs were set to be a collaborative effort, Jennifer will now work on the women’s collection while Marc will work on the menswear.
A spokesperson told WWD, “The Jennifer Lopez and Marc Anthony brands have always been positioned as two separate, distinctive collections that offer high-quality contemporary style for men and women, and we look forward to a successful September launch.”
Rick Darling, of LF USA, which sub-licenses the singers’ brands to Kohl’s, added, “We have two separate agreements with Jennifer and Marc and always intended to have separate lines. [Their split] doesn’t impact the agreements in any way.”
Although Jennifer’s first fashion collaboration, Sweetface, was a failure, Hilfiger believes this will be a success.
Tommy said, “The difference this time around is that Jennifer is fully engaged with a company that is professionally staffed to develop anything she wants, from towels to knee-high suede boots. Literally, her wish is their command.”
Try on Jennifer Lopez’s hairstyles in the Makeover Studio!